Executive Marketing

The Company

Asia Football Group (AFG) is the exclusive commercial agency for the Asian Football Confederation's (AFC) competitions from 2023-2028. AFG's partnership with the AFC covers the commercial rights for all major AFC National Team and Club competitions, including the AFC Asian Cup™, AFC Asian Qualifiers™, AFC Women's Asian Cup™, AFC Women's Olympic Qualifiers, AFC Champions League Elite™, AFC Women's Champions League™, and AFC Champions League Two™ as well as AFC youth and futsal competitions.

Driven by a shared passion and dedication to Asian football, our industry experts have a wealth of experience in global, regional, and local football marketing and are devoted to delivering exciting and engaging Asian football content to fans on the ground, on screen, and online. Working closely with the AFC and its stakeholders, Asia Football Group strives for the success and growth of Asian football, as well as redefining Asian football’s commercial standing within global football by addressing the shared business objectives of the AFC, its sponsors and media partners with solutions derived from optimising brand activations, fan engagement and digitally driven innovations.

The Role

We are looking for a passionate individual who has career aspirations of working and growing in a sports or entertainment marketing environment. In this versatile role you will be working across a broad field of marketing activities including brand activations and competitions promotions. You will be working on online and offline marketing campaigns and brand assets for Asia’s biggest and most celebrated football competitions and tournaments.

Your genuine passion, your willingness to take on challenges proactively and to learn are vital to make you a great match for this role. Positive attitude and hardworking mindset is the key.

Key Responsibilities

The selected executive will work across a broad variety of activities during their time, including but not limited to:

Project Management

• Coordination of creative (post) productions, signage artwork projects, assets, etc.
• Maintain the content production and brand schedule and ensure assets are delivered on time

Social Media

• Be actively involved in the development, planning of storyboards, campaigns, and activations
• Maintain social media content calendars, schedule content for publishing and follow-up once posted

Fan Engagement / CRM

• Help ideate, develop, and manage fan acquisition campaigns across web, mobile and social media
• Help shape user journeys and fan experiences to keep fans engaged
• Support the team in building a comprehensive digital ecosystem

Photography / Videography

• Write briefs for our photography and videography partners
• Use different tools like our photography asset library and Media Assent Management platform to retrieve photos and video clips of matches

Other Responsibilities

• Maintain our Talent, KOL & Influencer database, evaluate and communicate with influencers
• Support the team with press releases, translations, and website content updates

Skills, Experience and Qualifications

• 3+ years of experience in sports, media, entertainment, advertising, marketing or events focused role.
• A sports fan, football fan would be a plus
• Understanding of social media and digital marketing
• Project management skill is a plus
• MS office proficiency
• Strong command of spoken and written English. Arabic a big plus.

Interested parties please apply with your application letter, resume, current and expected salary, and availability by clicking "Apply "

Deadline of application:

Applicants who are not invited for interviews within 6 weeks may consider their applications unsuccessful. Personal data collected will be treated strictly confidential and be used for the purpose of recruitment only. All collected information will be kept on our files for 12 months.