Executive - Marketing Activation

Job Description

Executive market activation in the marketing team is pivotal for creating real-world brand experiences and interactions. Their purpose is to authentically engage with the community through innovative activations, fostering brand awareness and loyalty. This role directly contributes to the overall business by translating digital strategies into tangible, memorable moments that resonate with the target audience.

Strategic

RESPONSIBILITIES

• Strategize and execute creative on-ground activations to engage the community and promote the brand.
  
  

• Interact with people, conveying the brand message through dynamic and memorable experiences.
• Stay updated on UAE events, festivals, and trends to identify strategic opportunities for pop-ups and activations.
• Plan and coordinate the brands presence at various events to maximize exposure and engagement.
• Foster meaningful connections with the target audience by actively participating in community events and gatherings.
• Initiate conversations about the brand, creating a buzz through authentic interactions.
• Capture engaging content during on-ground activations for social media sharing.
• Collaborate with the marketing team to develop creative and shareable content that aligns with the brands image.
• Devise and implement effective strategies to promote the brand through pop-ups, ensuring maximum visibility and impact.
• Analyse and report on the success of on-ground activations, providing insights for future improvements.
  
  

• Daily contact with marketing team and partnership manager.
  
  

• PREFERRED : Bachelors degree in marketing or equivalent field.
  
  

• Demonstrated creativity in developing on-ground activation concepts that resonate with diverse audiences.
• Solid understanding of the UAEs cultural landscape, events, and popular trends.
• Result Strong interpersonal skills with the ability to communicate the brands message effectively.
• Arabic is a must.
  
  

• PREFERRED : 4 years and above.
• MINIMUM : 4 years.