Deputy General Manager - Sales Strategy

Sales Strategy

Godrej Properties Limited (GPL)

Mumbai

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Job Title: Senior Manager / DGM Sales Strategy

Job Type: Permanent, Full-time

Function: Sales Strategy

Business: Godrej Properties Limited

Location: Mumbai HO

About Godrej Industries Limited And Associate Companies (GILAC)

GILAC is a holding company of the Godrej Group. We have significant interests in consumer goods, real estate, agriculture, chemicals, and financial services through our subsidiary and associate companies, across 18 countries.

https://www.godrejindustries.com/

About Godrej Properties Limited (GPL)

Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines the over 125-year legacy of excellence and trust with a commitment to cutting-edge design, technology, and sustainability.

www.godrejproperties.com

Key responsibilities

Job Purpose

The incumbent is responsible for achievement of sales targets for the assigned region through sales planning, lead generation, channel partner management, promotion planning and customer negotiations. The position is for ensuring implementation of region’s marketing campaigns for generating leads for projects in the region.

Roles & Responsibilities

Budgeting / Regional AOP

• Provides inputs for AOP by providing inputs on sales performance, manpower requirements, market competition and oversees marketing budget, brokers commission, sales projection etc.
• Monitors marketing budget to ensure activities are within budget
• Provides BD team with inputs on product pricing and marketing budget for new deals
  
  

Sales Planning and Strategy

• Creates and recommends a sales strategy for achievement of assigned sales targets e.g launch plan for new project
• Assigns sales targets to team
• Tracks the Sales Inventory (through Sales Force, SAP)
• Interacts with customers for sales closure and final negotiations
• Establishes relationship and tie ups with banks for loan disbursement, interest rates and leads
  
  

Marketing Promotions Planning

• Evaluates and recommends marketing plan for local marketing campaigns e.g print ad/ outdoor displays/ participation in property exhibitions, road shows / online marketing etc.
• Gives inputs on marketing campaign / MR activity needs (apart from the pre-approved plan)
• Reviews project related content for creatives and drive approval with ZSH.
• Ensures availability of creatives on time from marketing team
• Monitors the effectiveness of the marketing campaigns
  
  

Market Research

• Identifies external agencies to conduct market research for a prospective deal, assess market potential
• Reviews survey methodology
• Coordinates with external MR agency to conduct:
• macro level market research, SWOT analysis, prevailing prices, competition projects
• micro level research covering consumer study, consumer profiling, focus group discussions
• Validates research reports given by BD and provides regional inputs
  
  

Product Development – Recommends product design and product mix (number of bedrooms, balcony, facilities requirements etc…) at design stage

Channel Partner Network / corporate sales set up and management

• Defines process and guidelines for creation and management of channel partner / corporate sales
• Shortlists potential channel partner according to company criteria
• Communicates company terms and conditions
• Monitors channel partners for lead generation and conversion
• Supports Channel Partners for post sales customer service
  
  

Lead Generation

• Plans with team members to generate and manage leads
• Monitors lead assignment, categorization and lead management as per guidelines
• Ensures updating of leads database on Google docs
  
  

Customer Relationship Management

• Addresses escalated customer related issues – complains, queries
• Forwards customer complaints to relevant functions and follow up for resolution
  
  

Coordination with JV Partner

• Establishes relationship with JV partner post Development Agreement Stage
• Communicates sales and marketing strategies/ unit price/ pricing model etc.to JV partner
  
  

Process Improvement & Adherence

• Identifies processes/procedures in own work area that need improvement
• Recommends process improvement ideas to streamline efficiency/costs/productivity
• Undertakes process improvement activities in own work area
• Complies with company defined guidelines and processes
• Adheres to project timelines
  
  

Who are we looking for?

Education

• MBA (Tier 1 B school)
  
  

Experience

• 5-12 years of total work experience post qualification
  
  

Skills

• Good communication and interpersonal skills
• Good computer skills
  
  

What’s in it for you?

Be an equal parent

Maternity support, including paid leave ahead of statutory guidelines, and flexible work options on return

Paternity support, including paid leave

New mothers can bring a caregiver and children under a year old, on work travel

Adoption support; gender neutral and based on the primary caregiver, with paid leave options

No place for discrimination at Godrej

Gender-neutral anti-harassment policy

Same sex partner benefits at par with married spouses

Gender transition support

We Are Selfish About Your Wellness

Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options

Trust based sick leave

Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

Structured recognition platforms for individual, team and business-level achievements

Performance-based earning opportunities

https://www.godrejcareers.com/benefits/

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It ’ s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now!

We look forward to meeting you.

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