Digital Marketing Specialist (225-703)

As a Digital Marketing Specialist, you will play a crucial role in developing and implementing comprehensive online marketing strategies for our brand. Your main focus will be to increase brand awareness, drive qualified traffic to our digital platforms, and convert this traffic into leads and sales. Your proven track record in digital marketing, along with your ability to work well in a team, will be indispensable in helping us meet our broader business goals. The ideal candidate will have a deep understanding of modern digital marketing trends, social media platforms, and performance metrics. If you're someone with a strategic mindset and a knack for analyzing data while crafting innovative marketing campaigns, we would love to hear from you.

Responsibilities

• Develop and implement digital marketing strategies to enhance brand presence online.
• Manage and optimize digital advertising campaigns to meet business objectives effectively.
• Analyze analytics and conversion data to assess campaign performance critically.
• Collaborate with the content team to create compelling digital marketing materials.
• Monitor competitors’ digital marketing activities to identify new opportunities and trends.
• Create and manage social media profiles, including content scheduling and engagement.
• Utilize email marketing tools to design and execute email campaigns effectively.
• Coordinate with designers and developers to ensure seamless user experience online.
• Track and report on the effectiveness of marketing web and digital efforts monthly.
• Stay informed about latest digital marketing technologies and methods continuously.
• Implement SEO strategies to improve search engine ranking and visibility continually.
• Ensure all digital marketing efforts are aligned with the brand’s voice and objectives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Minimum of three years of experience in a digital marketing role necessary.
• Proven experience with SEO, Google Analytics, and Facebook Business Manager.
• Excellent communication skills for collaborating with diverse teams and clients.
• Strong analytical skills to assess and report on campaign effectiveness competently.
• Experience in using marketing automation and email marketing software effectively.
• Ability to multitask and manage multiple projects simultaneously under tight deadlines.