Digital Marketing Specialist 20N25

We are seeking a highly skilled and results-driven Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a deep understanding of digital marketing strategies and be responsible for designing, implementing, and managing marketing campaigns that promote the company's brand, products, and services. The Digital Marketing Specialist will play a pivotal role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads and customers. The role requires a strategic thinker with a creative mindset and a keen eye for detail. The successful candidate will be data-driven and have a thorough understanding of digital marketing tools, channels, and current trends to effectively engage and convert the target audience.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to meet organizational goals.
• Manage and optimize online campaigns through Google Ads, social media, and email marketing.
• Conduct market research to identify new opportunities and target audiences effectively.
• Track and analyze campaign performance using analytics tools, adjusting strategies as needed.
• Collaborate with creative teams to produce high-quality digital assets and content.
• Plan and execute A/B testing to improve engagement and conversion rates.
• Monitor social media channels and websites, responding to inquiries and comments promptly.
• Prepare detailed reports on campaign performance, insights, and recommendations for improvement.
• Ensure brand consistency across all digital marketing materials and platforms.
• Stay up-to-date with industry trends, emerging technologies, and best practices.
• Coordinate with cross-functional teams to align marketing strategies with business objectives.
• Develop and maintain SEO strategies to enhance online visibility and search rankings.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience in a digital marketing role within an agency or in-house team.
• Strong understanding of current digital marketing concepts, strategies, and tools.
• Proficiency in using data analytics platforms such as Google Analytics and SEMrush.
• Excellent verbal and written communication skills with attention to detail.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Strong analytical mindset with problem-solving skills and a creative approach.