Digital Marketing Specialist 14N25

As a Digital Marketing Specialist at our company, you will be at the forefront of executing digital marketing strategies that drive brand awareness, engagement, and lead generation. You will work closely with cross-functional teams to establish and optimize digital advertising and marketing efforts. This includes managing SEO/SEM, database marketing, email, social media, and display advertising campaigns. You will also be responsible for measuring and reporting on the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs). Your role is crucial in ensuring that our digital marketing activities align with our business objectives and boost our digital presence effectively.

Responsibilities

• Develop and manage digital marketing campaigns aligned with business goals.
• Coordinate with the marketing team to create cohesive marketing strategies.
• Analyze digital marketing trends and make data-driven recommendations.
• Track and report on key metrics to optimize digital campaigns performance.
• Implement SEO and PPC strategies to improve website visibility and ranking.
• Engage with the sales team to generate leads and drive conversions.
• Optimize content across all digital platforms to increase user engagement.
• Collaborate with graphic designers to create visual marketing materials.
• Monitor brand’s social media presence and implement enhancements as needed.
• Prepare and manage digital marketing budgets and forecasts efficiently.
• Identify and evaluate emerging digital technologies to stay competitive.
• Build strong relationships with digital agencies and online business partners.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• Proven experience as a Digital Marketing Specialist or similar role.
• In-depth knowledge of SEO/SEM, Google Analytics, and CRM software.
• Experience with B2C social media, Google AdWords, and email campaigns.
• Strong analytical skills with the ability to generate actionable insights.
• Excellent communication and interpersonal skills are crucial for success.
• Ability to manage multiple projects in a fast-paced environment.