Digital Marketing & Social Media Executive 15N25

The Digital Marketing & Social Media Executive is a pivotal role responsible for developing and implementing strategic marketing plans that enhance the online presence and engagement of the company. This role requires you to liaise closely with the marketing team to ensure that the company's brand message is effectively communicated through various digital channels. You will leverage both social media and broader digital marketing platforms to boost awareness, engagement, and conversion. The ideal candidate should have a strong grasp of current marketing tools and strategies, with the ability to lead integrated digital marketing campaigns from concept to execution. This is an exciting opportunity for a creative thinker with a passion for marketing to significantly impact brand growth.

Responsibilities

• Develop and implement digital marketing strategies to meet company objectives.
• Create engaging and relevant content for various social media platforms.
• Analyze and report on the performance of digital marketing campaigns.
• Collaborate with internal teams to align marketing strategies and content.
• Manage social media advertising campaigns to maximize ROI and reach.
• Monitor and react to emerging social media trends and platforms.
• Oversee the company's interaction with the public through social media.
• Optimize content for SEO and PPC marketing campaigns.
• Develop a strong brand presence and voice across all digital platforms.
• Conduct competitive research to develop creative digital marketing strategies.
• Coordinate and manage digital marketing projects from inception to completion.
• Stay updated on industry trends and innovations to ensure competitive marketing.

Requirements

• Bachelor's degree in Marketing, digital media, or a related field.
• Proven experience in digital marketing and social media coordination.
• Strong knowledge of search engine algorithms and ranking methods.
• Excellent communication skills with a creative approach to problem-solving.
• Experience with SEO, PPC, Google Analytics, and associated tools.
• Proficiency in utilizing social media platforms for brand promotion.
• Strong analytical skills with the ability to interpret metrics effectively.