Digital Marketing Specialist 04D25

A Digital Marketing Specialist is a strategic role within any business that focuses on promoting products or services online, leveraging various digital channels to reach target audiences, enhance brand awareness, and drive conversions. This role demands a creative and analytical mindset to effectively plan and execute digital marketing campaigns. The specialist is responsible for understanding market trends, identifying marketing opportunities, and using digital tools and platforms to engage customers. The ideal candidate is someone who is adept at working with different digital marketing technologies, possesses strong problem-solving skills, and stays up-to-date with the fast-evolving digital landscape to ensure marketing strategies remain effective and innovative.

Responsibilities

• Develop and implement digital marketing strategies to meet business objectives.
• Monitor, analyze, and report performance of all digital marketing campaigns.
• Utilize web analytics tools to understand audience interactions and trends.
• Create and manage content for social media platforms to enhance engagement.
• Collaborate with designers and developers to create compelling digital content.
• Conduct market research to identify new marketing opportunities and consumer trends.
• Optimize website and content for SEO to increase organic traffic.
• Manage and coordinate digital marketing budget and allocation of resources.
• Oversee and manage digital advertising campaigns across different platforms.
• Analyze competitors' digital strategies to enhance our competitive edge.
• Evaluate emerging technologies and provide thought leadership and perspective.
• Maintain and update the digital presence to ensure it aligns with business branding.

Requirements

• Bachelor’s degree in marketing, communications, or a related field required.
• Proven experience as a Digital Marketing Specialist or relevant role.
• Proficient in digital marketing tools and web analytics tools such as Google Analytics.
• Strong knowledge of SEO, SEM, and PPC strategies and best practices.
• Excellent communication and interpersonal skills with innovative thinking.
• Ability to work independently as well as collaboratively in a team environment.
• Up-to-date with the latest trends and best practices in digital marketing.