Digital Marketing & Social Media Executive (225-927)

The Digital Marketing & Social Media Executive is a pivotal role within our organization, tasked with elevating our online presence and executing innovative marketing strategies. This position requires a dynamic individual who is passionate about digital trends, brand storytelling, and data-driven marketing efforts. You will be responsible for designing, implementing, and optimizing campaigns across various digital platforms to drive engagement, lead generation, and brand loyalty. As the key driver of our social media channels, you will craft compelling content, analyze performance metrics, and build relationships with our online community. Your goal is to enhance our brand’s visibility and connect meaningfully with our audience through cutting-edge digital marketing and social media practices.

Responsibilities

• Develop and manage comprehensive digital marketing strategies to promote brand visibility.
• Create, curate, and manage all published content across social media platforms.
• Analyze digital marketing analytics tools to provide reports and insights into campaign success.
• Generate and manage advertising campaigns on social media and search engines.
• Monitor trends in social media tools, applications, channels, design, and strategy.
• Respond to customer inquiries and comments on social media channels in a timely manner.
• Collaborate with internal and external stakeholders to craft effective marketing messages.
• Manage and grow our digital footprint through innovative content and engagement strategies.
• Ensure brand consistency in digital marketing and social media messages.
• Stay updated on the latest digital marketing trends and best practices.
• Develop email marketing strategies to support wider marketing goals.
• Track and report on key performance indicators and online analytics.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing and social media management.
• Strong understanding of search engine optimization and paid advertising channels.
• Excellent written and verbal communication skills for crafting compelling content.
• Proficiency with digital analytics and social media monitoring tools.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative thinker with an eye for detail and a passion for digital trends.