Senior Executive - Digital Marketing (225-923)

We are seeking an experienced and dynamic Senior Executive - Digital Marketing to join our growing team. This role is pivotal to enhancing our company's online presence and driving digital marketing strategies to achieve business goals. The successful candidate will have a strong background in digital marketing, a deep understanding of current digital trends, and the ability to craft innovative strategies that optimize all online channels. Your role will involve working closely with cross-functional teams to manage digital marketing campaigns and measure their impact. The ideal candidate is both creative and analytically inclined, capable of leading a team and ensuring that all digital marketing efforts align with our brand’s objectives. This position offers an excellent opportunity to utilize your skills to make a significant impact while growing your career in a forward-thinking and dynamic environment.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve targeted outcomes.
• Lead and manage the digital marketing team to ensure project and team success.
• Analyze digital data to draw key recommendations around website optimization.
• Conduct research and stay updated with the latest trends and technologies in digital marketing.
• Create and maintain online campaigns across multiple platforms, including social media and search engines.
• Manage the content strategy, ensuring brand consistency and message quality.
• Measure and report performance of all digital marketing campaigns and assess ROI.
• Oversee all organization's social media accounts management and digital engagements.
• Develop and monitor campaign budgets to optimize budget spending effectively.
• Collaborate with designers to improve user experience and visual strategies.
• Coordinate with sales to ensure digital strategies complement and support traditional sales efforts.
• Track and report on the results of digital marketing initiatives to senior management.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is required.
• Minimum of five years of experience in digital marketing or related field.
• Strong knowledge of SEO, PPC, content marketing, and social media platforms.
• Exceptional analytical skills with the ability to interpret complex data sets.
• Proven leadership experience with the ability to guide and mentor a team.
• Excellent communication skills, both written and verbal, are essential.
• Experience with marketing automation tools and digital analytics suites.
• Creative thinking with the ability to create engaging and innovative campaigns.