Digital Marketing Manager 31O25

The Digital Marketing Manager plays a critical role in shaping and executing the online marketing strategy of our organization. This role entails developing comprehensive digital marketing plans, leading a team of digital marketers, and overseeing the execution of marketing campaigns across various digital channels such as social media, email, and online advertising. The Digital Marketing Manager should be adept at analyzing market trends and consumer behaviors to optimize marketing strategies successfully. This position requires someone who is both creative and analytical, with a keen eye for detail and a deep understanding of current digital marketing trends and technologies. The ideal candidate will possess strong leadership skills, excellent communication abilities, and a proven track record of driving online engagement and achieving measurable growth in online marketing efforts.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to meet organizational objectives.
• Lead, mentor, and manage a team of digital marketing professionals effectively.
• Oversee the creation and execution of marketing campaigns across multiple digital platforms.
• Analyze market trends and consumer behavior to optimize marketing strategies efficiently.
• Coordinate with other departments to ensure brand consistency in all digital marketing efforts.
• Monitor, track, and report on the effectiveness of digital marketing campaigns using analytics tools.
• Develop innovative content strategies to engage audiences across various digital platforms.
• Manage budgets and allocate resources appropriately to maximize campaign performance.
• Stay updated with the latest digital marketing trends and industry innovations continuously.
• Collaborate with external partners and agencies to enhance digital marketing efforts.
• Drive online engagement and customer acquisition through targeted online initiatives.
• Utilize data-driven insights to improve and refine marketing strategies continually.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Minimum of five years of experience in digital marketing management roles.
• Proven track record of developing successful digital marketing campaigns.
• Strong analytical skills with the ability to interpret data and generate insights.
• Excellent verbal and written communication skills for effective collaboration.
• Proficiency in using digital marketing tools and analytics platforms is essential.
• Experience managing a team and working in a fast-paced marketing environment.