Digital Marketing Manager 28N25

As a Digital Marketing Manager, you will play a pivotal role in shaping our online presence and driving our brand's digital strategy. Your key responsibility will be to lead a dynamic team to execute and optimize our digital marketing campaigns across various channels. You will also analyze campaign performance and work closely with the creative, sales, and product teams to coordinate efforts and align goals. The role requires a blend of creativity, technical know-how, and strategic thinking to engage our target audience and convert those engagements into quantifiable business results. You'll have the opportunity to innovate and implement new strategies to expand our reach, increase brand visibility and drive customer engagement.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve business goals.
• Lead and manage a team of digital marketing professionals to ensure effectiveness.
• Oversee the creation and management of content across all digital platforms.
• Analyze data and metrics to evaluate the success of digital campaigns and initiatives.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.
• Stay updated with emerging trends and technologies in the digital marketing landscape.
• Manage the digital marketing budget, ensuring cost efficiency and return on investment.
• Enhance the company’s social media presence with strategic planning and creative execution.
• Implement SEO/SEM strategies to improve digital visibility and traffic.
• Drive lead generation through targeted campaigns and marketing automation tools.
• Monitor competitors' marketing strategies to ensure competitive positioning and advantage.
• Coordinate and supervise tasks delegated to digital marketing specialists and external agencies.

Requirements

• Bachelor’s degree in Marketing, Business, or related field is required.
• At least 5 years of experience in digital marketing or a related field.
• Strong leadership skills with proven ability to manage and motivate a team.
• Proficiency in digital marketing tools, including SEO, Google Analytics, and PPC.
• Excellent analytical skills with a data-driven approach to marketing strategy.
• Strong understanding of current online marketing concepts and best practices.
• Exceptional communication skills, both verbal and written, are essential.