Digital Marketing Manager (225-620)

We are seeking a dynamic and resourceful Digital Marketing Manager to join our rapidly growing team. In this role, you will spearhead innovative digital marketing campaigns that resonate with our target audience and amplify brand presence across diverse digital platforms. As a strategic thinker with a creative flair, you will leverage data-driven insights to optimize performance and drive growth. Collaborating cross-functionally, you’ll work closely with teams from content, sales, and product development to craft compelling marketing stories. Your expertise will be pivotal in enhancing online visibility and engagement while ensuring alignment with overall business goals. This position is perfect for a proactive leader ready to make a substantial impact in the digital marketing landscape.

Responsibilities

• Design, implement, and monitor digital marketing campaigns across various channels.
• Analyze comprehensive data to evaluate effectiveness of digital marketing strategies.
• Collaborate with internal teams to create cohesive marketing plans and strategies.
• Oversee SEO, SEM, PPC, and social media marketing activities.
• Develop and maintain content calendars and promotional schedules.
• Utilize data analytics software to track and report on marketing metrics.
• Manage the digital marketing budget to optimize cost-effectiveness and efficiency.
• Stay updated with the latest trends in digital marketing and best practices.
• Conduct competitive analysis to identify opportunities and areas for improvement.
• Lead and mentor the digital marketing team to achieve business objectives.
• Foster partnerships with third-party vendors and marketing agencies as needed.
• Ensure all digital marketing initiatives are aligned with brand guidelines and voice.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is required.
• Minimum of 5 years' experience in digital marketing or related areas.
• Proven experience in managing digital marketing campaigns end-to-end.
• Strong proficiency with digital marketing tools and platforms, including SEO/SEM.
• Excellent analytical skills and experience with data analysis tools and statistics.
• Strong communication skills, both written and verbal, for various audiences.
• Ability to work in a fast-paced environment and manage multiple priorities effectively.