Digital Marketing Executive (225-929)

As a Digital Marketing Executive, you will be at the forefront of driving our company's marketing strategies in the digital realm. Your role will be crucial in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads or customers. You will work closely with the marketing team, supporting teams, and vendors to launch campaigns on time and on budget. The ideal candidate will have a passion for all things marketing and technology. You should be well-versed in digital marketing concepts and how the Internet can become a strong asset to securing growing revenue. You will oversee many aspects of a campaign throughout the entire lifespan of a product, service, or idea to ensure the correct message is being delivered in the most effective way.

Responsibilities

• Develop, implement, and manage marketing campaigns that promote our products and services.
• Enhance brand awareness in the digital space to capture consumer interest.
• Identify trends, insights, and optimize spend and performance based on the insights.
• Write, edit, and proofread marketing copy for online campaigns and PR initiatives.
• Manage the company's social media profiles and digital presence.
• Design and oversee all aspects of our digital marketing department.
• Plan and execute all digital marketing, including SEO/SEM and email campaigns.
• Measure and report the performance of digital marketing campaigns accurately.
• Coordinate with advertising and media experts to improve marketing results.
• Oversee the company's content management system for consistent messaging.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.
• Stay current with new technology, strategies, and digital marketing trends.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven work experience as a Digital Marketing Executive or similar role.
• In-depth knowledge of various social media platforms and website analytics.
• Understanding of SEO, SEM, and PPC strategies for maximum online visibility.
• Strong analytical and project management skills are essential for this role.
• Excellent communication and interpersonal skills to collaborate effectively.
• Ability to work under tight deadlines and manage multiple projects simultaneously.