Marketing Officer (225-1002)

We are seeking a dynamic and innovative Marketing Officer to join our team. The ideal candidate will have a strong understanding of marketing principles and the ability to develop creative strategies to grow our brand. As a Marketing Officer, you will be responsible for implementing marketing plans that align with our business goals, monitoring market trends, and executing successful marketing campaigns. You will work closely with cross-functional teams to ensure consistent brand messaging and drive customer engagement across multiple platforms. If you are a strategic thinker with a passion for marketing, we invite you to apply for this exciting opportunity to make a significant impact on our company's growth and success.

Responsibilities

• Develop and implement comprehensive marketing strategies to achieve business objectives.
• Conduct market research to identify opportunities and assess market trends.
• Plan and execute digital marketing campaigns using various online channels.
• Collaborate with the sales team to support product positioning and market penetration.
• Monitor and analyze the effectiveness of marketing efforts through data and analytics.
• Coordinate with external agencies and vendors to execute promotional events.
• Create engaging content for social media, website, and other marketing channels.
• Maintain brand consistency across all marketing materials and communications.
• Manage the marketing budget and ensure resource allocation aligns with goals.
• Identify and leverage co-marketing opportunities with strategic partners.
• Evaluate competitor activities to develop counter-strategies and stay ahead.
• Prepare regular reports and presentations on marketing performance and insights.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of professional experience in a marketing role.
• Proven track record of planning and executing successful marketing campaigns.
• Strong analytical skills with the ability to interpret complex data.
• Excellent communication and interpersonal skills for effective collaboration.
• Proficiency in digital marketing tools and social media platforms.
• Strong organizational skills and the ability to manage multiple projects.