Digital Marketing Executive (225-909)

The Digital Marketing Executive is a crucial role within any organization looking to enhance its online presence and leverage the latest digital technologies for marketing success. This role involves developing, implementing, tracking, and optimizing digital marketing campaigns across various channels to ensure maximum revenue generation and brand visibility. The successful candidate will be adept in various marketing techniques, possess strong project management skills, and have an eye for design and detail. They will work closely with the marketing team to create effective campaigns that align with the company’s goals while using analytics to measure performance and suggest improvements. A deep understanding of SEO, PPC, social media strategy, and email marketing is essential for this role. The Digital Marketing Executive will also play a key role in the company’s growth strategy and work to ensure that marketing efforts deliver ROI and improve the overall digital footprint of the company.

Responsibilities

• Develop and execute digital marketing campaigns for multiple channels and platforms.
• Manage and monitor online presence and reputation across all digital channels.
• Collaborate with creative teams to create engaging digital content and ads.
• Analyze web traffic metrics and suggest strategic improvements to marketing plans.
• Implement and manage email marketing strategies to ensure high engagement rates.
• Utilize SEO strategies to improve website visibility and ranking on search engines.
• Coordinate and manage a team of digital marketing professionals and freelancers.
• Stay updated with digital marketing trends and emerging technologies in the industry.
• Develop budget plans for digital marketing operations and ensure cost-effective delivery.
• Report on the performance of digital marketing campaigns using analytics tools.
• Create and manage PPC campaigns to optimize cost per acquisition and ROI.
• Develop strategies for content marketing to boost brand awareness and customer engagement.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Proven experience in digital marketing across a variety of platforms and channels.
• Proficiency in using analytics tools like Google Analytics and web tracking software.
• Strong understanding of SEO, social media, PPC, and email marketing techniques.
• Excellent written and verbal communication skills with attention to detail.
• Ability to manage multiple projects simultaneously and work under tight deadlines.
• Creative thinking and problem-solving skills are highly desirable for this role.