Digital Marketing Executive 18F26

As a Digital Marketing Executive, you will play a pivotal role in driving our online presence and brand visibility. This position requires a creative and tech-savvy individual capable of executing and managing diverse digital marketing initiatives. You'll collaborate with cross-functional teams to strategize and implement campaigns that engage the target audience and bolster customer acquisition and retention efforts. Your expertise will be vital in evaluating the effectiveness of marketing strategies through analytics, and making data-driven decisions to refine campaigns. Our ideal candidate is a self-starter, highly organized, and has a deep understanding of digital marketing tools and trends, ready to contribute to our business growth.

Responsibilities

• Develop and manage digital marketing campaigns across multiple channels and platforms.
• Conduct research and analysis to identify new market trends and opportunities.
• Collaborate with creative teams to design engaging and visually appealing ad content.
• Monitor and analyze the performance of marketing campaigns using analytics tools.
• Plan and execute all web, SEO/SEM, email, social media, and display advertising campaigns.
• Maintain our social media presence across all digital channels effectively.
• Identify and implement opportunities to improve organic search rankings for websites.
• Work with various content formats such as blogs, videos, and infographics.
• Establish and maintain partnerships with influencers and other strategic partners.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Prepare and deliver reports on campaign performance and strategic insights.
• Manage budgets and ensure that resources are allocated efficaciously across campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is preferred.
• Proven experience in digital marketing or related field for at least two years.
• Strong knowledge of various digital marketing platforms and best practices.
• Excellent written and verbal communication skills are essential.
• Proficiency in marketing software such as Google Analytics and AdWords.
• Highly creative with experience in identifying target audiences successfully.
• Ability to work independently and collaboratively in a fast-paced environment.