Digital Marketing Executive 15D25

The Digital Marketing Executive plays a crucial role in developing and implementing effective digital marketing strategies to enhance brand awareness and drive online traffic. This dynamic role involves working closely with the marketing team to execute online campaigns, optimize digital content, and manage social media platforms. The ideal candidate will have a strong understanding of current digital marketing tools and strategies, and be able to lead integrated digital marketing campaigns from concept to execution. A creative mindset, analytical skills, and the ability to adapt to evolving market trends are imperative for success in this role. The Digital Marketing Executive will also be responsible for measuring the effectiveness of marketing activities to ensure the achievement of business objectives.

Responsibilities

• Develop, implement, and manage marketing campaigns to promote products and services.
• Ensure digital marketing strategies align with the company's overall business goals.
• Create, curate, and manage published content across various digital platforms.
• Design and oversee all aspects of digital marketing efforts including SEO and PPC.
• Track marketing analytics to ensure campaigns are achieving ROI objectives.
• Research and evaluate new digital trends and tools for continuous improvement.
• Collaborate with internal teams to create marketing materials and advertisements.
• Manage company social media platforms to increase audience engagement.
• Develop email marketing programs to reach targeted audiences effectively.
• Coordinate and manage digital projects and campaigns from start to completion.
• Analyze online behavior patterns to tailor digital marketing activities accordingly.
• Prepare reports and presentations on marketing performance and insights.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in digital marketing and managing digital content.
• Strong understanding of current online marketing concepts and best practices.
• Experience with digital analytics and tools such as Google Analytics etc.
• Excellent communication skills, both verbal and written, are essential.
• Creative thinking and problem-solving abilities for innovative marketing solutions.
• Strong attention to detail and ability to manage multiple projects simultaneously.