Digital Channel and CRM Manager (225-1002)

As a Digital Channel and CRM Manager, you will be at the forefront of our digital customer interaction strategies, focusing on optimizing our digital channels and leveraging customer relationship management (CRM) tools to enhance customer engagement, satisfaction, and retention. This pivotal role requires a strategic thinker with a deep understanding of digital marketing, data analytics, and technology integration, alongside a passion for creating seamless customer experiences. You will work closely with cross-functional teams to execute digital marketing plans, develop new campaigns, and ensure that our CRM systems effectively support the achievement of business objectives. Your expertise will not only drive customer acquisition and retention but will also be instrumental in transforming insights into actionable strategies, ultimately leading to an improved customer lifecycle journey and robust performance across all digital platforms.

Responsibilities

• Develop and implement comprehensive strategies for digital customer engagement and retention.
• Manage and optimize CRM systems to support better business decision-making.
• Collaborate with marketing teams to enhance brand presence across digital platforms.
• Analyze customer data to derive actionable insights for marketing campaigns.
• Ensure seamless integration of digital channels and CRM systems with business operations.
• Liaise with IT and product development to ensure digital solutions meet customer needs.
• Develop and monitor KPIs to evaluate the effectiveness of digital marketing initiatives.
• Stay updated with industry trends to propose innovative digital marketing strategies.
• Conduct regular audits of digital channels to ensure usability and performance optimization.
• Train and mentor team members on CRM tools and digital marketing best practices.
• Collaborate with client servicing teams to translate customer feedback into business improvements.
• Oversee the management and growth of social media and other digital community presences.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
• Proven experience in managing digital channels and CRM systems at a strategic level.
• Strong analytical skills with a focus on data-driven marketing strategies.
• Demonstrated ability to manage cross-functional teams and lead projects.
• Excellent communication skills for effective collaboration with all levels of the organization.
• In-depth knowledge of current digital marketing tools and techniques.
• Experience with CRM platforms such as Salesforce, HubSpot, or similar systems.
• Able to work independently in a fast-paced environment with minimal supervision.