Culture Marketing Specialist JOB

Role Purpose

The Cultural Marketing Specialist supports the marketing and communication needs of Culture Marketing, ensuring that marketing and communications is integrated into planning and decision-making from the outset, creating highly effective activity plans that effectively target select audiences across all touchpoints whilst driving a positive ROI.

Key Responsibilities

Data + Analytics

• Supports analysis of raw data in order to develop conclusions for decision making


• Helps to monitor and analyse competitor activity to help inform future direction


• Aids in development of customer segments or profiles based on geographic location, demographics, lifestyle and behavioral elements 


• Helps to articulate the visual story of the customer’s interaction with the business (corporate, brand and/or product level)


• Helps to gather communication insights from data using narratives and visualisations


• Supports identifying of the most important industry experts/opinion leaders for the organisation or initiative ​

Strategy + Planning

• Aids in the development of a strategy based on insights created from audience research and data ​


• Helps the creation of an integrated marketing strategy across all audience touchpoints ​


• Assists in setting of robust objectives – Specific, Measurable, Achievable, Relevant and Time-bound​

Content + Campaign Planning

• Helps in drafting of a marketing, communications or content brief 


• Aids the development of a creative asset consisting of several items – imagery, illustration, copy, colour palette, font ​


• Supports the creation of a central campaign idea 


• Helps to anaylse a creative route and/or execution across audience touchpoints

• Assists the creation of the interaction between an audience user and a product, website, mobile application or platform 


• Helps in drafting of a content pack focused on providing a journalist with the relevant information and key messages


• Understands the process involved in taking conceptual ideas through to final assets ready for live campaigns 

• Helps to develop a relevant and engaging narrative that will capture the attention of the target audience 


• Understands the need for adherence to creative, tonality and behavioural (brand) guidelines 


• Aids the creation of centrally developed creative assets and guidance to execute across local markets 


• Supports the development of a media strategy across all communication touchpoints with a focus on paid media 

Content + Campaign Execution

• Understands how best to design and execute creative in a particular channel or audience touchpoint 


• Aids in the development of campaign creative assets and tactical execution across all audience touchpoints 

Measurement + Impact

• Able to create a dashboard that collates data visualized to show performance of marketing activities 


• Supports the process that ensures marketing activity and spend has a return on investment for the business 


• The assessment of marketing activities using specific metrics to determine levels of success ​


• The ongoing improvement of campaign performance using ongoing campaign data and results 


• The use of technology-based solutions and platforms within marketing and communications activities ​

Shared Activity

• Carry out any other duties and responsibilities related to the role at the request of the direct manager


• Follow all relevant departmental policies, processes, standard operating procedures, and instructions so that work is carried out in a controlled and consistent manner.


• Demonstrate compliance to organization’s values and ethics at all times to support the establishment of a value drive culture within the organization.


• Contribute to the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.

Communication and Business Relationships

• Creative & Production


• Planning, Strategy & Operations


• Strategic Communications

Qualifications

Bachelors degree in relevant industry 

Skills

• Language:  




• Full professional English proficiency both in speaking and writing 


• Arabic bilingual desirable but not mandatory  




• Skilled in MS Office (PowerPoint, Word and Excel)  


• Administrative skills and attention to detail 


• Self-motivated with a proven ability to complete work in a timely manner 


• Experience and knowledge of Production processes and requirements  


• Knowledge of the Film & TV Industry in Abu Dhabi and UAE preferrable 


• Expert knowledge on rebates schemes, preferably accustomed with UAE best practices 


• Experience with business planning 


• Extensive experience with program management related to finance and policy