Creative Content Specialist (225-617)

A Creative Content Specialist is a dynamic and skilled professional responsible for developing, managing, and executing content strategies that captivate target audiences and drive engagement across digital platforms. This role demands a rich blend of creativity, technical skills, and strategic thinking to produce compelling content that aligns with a brand's voice and objectives. The Creative Content Specialist will work closely with marketing, design, and product teams to ensure cohesive storytelling and brand consistency. Strong copywriting, editing, and project management skills are essential as this role involves content planning, creation, distribution, and performance analysis to enhance brand visibility and customer loyalty. The ideal candidate will be an avid trend watcher, constantly updating their strategies to reflect the latest industry developments and audience preferences, ensuring content remains fresh and relevant.

Responsibilities

• Develop and implement creative content strategies that align with business goals.
• Collaborate with design and marketing teams to produce high-quality content pieces.
• Conduct thorough market research to identify audience preferences and trends.
• Write and edit compelling copy for various digital platforms and audiences.
• Create engaging multimedia content including videos, graphics, and blog posts.
• Manage content distribution across social media, websites, and other channels.
• Analyze content performance metrics to refine strategies and improve engagement.
• Coordinate content calendars and project timelines for timely execution.
• Ensure brand consistency in tone, style, and messaging across all content.
• Collaborate with external vendors or freelancers to complement internal resources.
• Stay updated on emerging content marketing trends and industry news.
• Conduct keyword research to boost search engine optimization and visibility.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a content creator or similar role in digital marketing.
• Excellent writing, editing, and proofreading skills with keen attention to detail.
• Proficiency in content management systems and digital content formats.
• Strong project management skills with ability to manage multiple projects.
• Ability to interpret analytics and translate data into actionable insights.
• Experience using social media management tools to schedule and analyze posts.
• Creative mindset with a passion for storytelling and innovative content ideas.
• Familiarity with SEO principles and tools to optimize content reach.
• Strong communication skills and ability to work collaboratively in a team.