Channel Marketing Engineer Electrical Distribution Wholesalers - Middle East

Eaton has been a key player in the Middle East for 40 years. Last July, we announced the construction of a new sustainable campus in Dubai, which will bring together our commercial, manufacturing, and support functions, providing room for future growth.

About Eaton

Eaton is a power management company where we provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technology and services. Eaton has approximately 96,000 employees and sells products to customers in more than 175 countries.

The Channel Marketing Engineer, Electrical Distribution/Wholesalers - Middle East will assist the sales organization in a country with execution of channel marketing activities targeting Tier1 and Tier2 partners in-line with agreed key market segments, business strategy, target audiences as well as business and marketing plan.

This role is a part of a broader community with Eaton focused on developing Eaton’s channel marketing capabilities.

The individual is responsible for working with Eaton channel sales team, marketing team, local distributors and selected resellers to activate EMEA partner programs & content as well as locally created marketing assets and campaigns.

The individual will work with the local sales organization and marketing team to support and assist the development of proper channel marketing plans targeting selected channel partner audiences to growth profitable channel business in the country.

What You’ll Do

• Utilize EMEA partner programs and deploy them in the country in order to recruit, enable and retain partners and build a strong channel network in the country
• Develop annual marketing business plans & quarterly marketing plans with key channel partners using partners´ MDF funds
• Develop and deploy sales enablement and training programs for partners in cooperation with local field product managers and the sales team
• Develop and deploy local incentives targeting local channel partners
• Increase visibility of Eaton at main channel partners (POS materials, partners web-sites, partners email campaigns, partners events, etc)
• Provide channel partners with customizable demand generation content and sales tools to help generate demand for Eaton products
• Systematically analyze channel marketing KPIs to support continuous improvement of channel marketing activities
• Be the main contact for the local channel partners regarding Eaton related marketing topics
• Be the main support for Eaton xRewards Loyalty Program
  
  
  

Qualifications

• Bachelor´s degree in Electrical Engineering
• 3+ years experience of related experience
  
  
  

Skills

• Good understanding of electrical products and technologies
• Understanding business basics including revenue projections, business metrics and financial planning, as well as pricing.
• Marketing skills: knowledge and experience in demand generation, channel program management, loyalty programs
• Presentation skills: the ability to be persuasive in front of customers, partners, industry influencers, competitors, policymakers
• Fluent in English
• Knowledge of Arabic is an advantage
• Experience in working with cross functional teams in a dynamic environment
• Experience of working within a matrix organization
• Relevant industry/sector experience
• Must be a self-starter with energy and enthusiasm towards in a matrix team environment
• Must be a team player, eager to cooperate and develop marketing further in cooperation with the colleagues from the same sales zone and other sales zones
• Be flexible on working arrangements
  
  
  

What We Offer You

• Being part of a company that has been in business for more than 100 years, is well known in the industry, and has a major impact on the energy industry
• Work in a company that is commitment to Inclusion & Diversity and Sustainability
• Annual mentoring program, Eaton University, a reward, and recognition system
• Ongoing Learning and Career Development Opportunities in a global company. Build your career and apply internally for our open positions worldwide
• Strong, agile and diverse team locally and globally
• Strong processes and state-of-the-art systems and tools
• Structured employee development processes, open feedback culture with development plans
• Detailed induction support and well-structured onboarding
• Balance your work and life with a hybrid worktime model
  
  
  

Living and Working in Dubai

Dubai is a vibrant, cosmopolitan city known for its modern architecture, luxurious lifestyle, and rich cultural heritage. Living and working in Dubai offers an exceptional quality of life with world-class amenities, a safe environment, and a thriving expatriate community. Experience a dynamic blend of work and leisure in one of the world’s most exciting cities.

Ready to make a difference? Join Eaton’s Dubai Team and be part of a company shaping the future of sustainable manufacturing and power management!

We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.

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