Business Director - Media

Company Description

Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the worlds leading marketers and new establishment brands, including: Samsung, Stellantis, VISA, McDonald’s and more. Starcom is part of Publicis Media—the global media solutions group which also encompasses Zenith, Spark Foundry and Digitas.

Overview

The Business Director - Media is a strategic leader responsible for driving growth across multiple clients and industries by shaping media strategies and identifying new business opportunities. The ideal candidate will have a proven track record in driving business growth, building client relationships, and mentoring teams, while ensuring media strategies align with broader business objectives.

Responsibilities

Main Tasks:

Technical & Product

• Ability to comprehend clients requirements, pose appropriate inquiries, manage their expectations and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the clients goals.
• Act as a consultant that understands client requirements able to devise an actionable plan built around an omnichannel approach and in accordance with the clients goals.
• Collaborates with various departments and teams to increase opportunities for cross-selling and discover ways to establish partnerships, such as through media, data, and content, within the organization and with clients.
• Has a thorough understanding of all Publicis Media products and services and is able to clearly and confidently explain their features and benefits to clients in a proficient manner.
• Strong analytical skills and ability to interpret data and market research.
• Expert in industry trends and best practices.
• Strong understanding of media laws and regulations.
• Proficient knowledge of digital media and emerging technologies.
• Proficient in the use of MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
• Expert level knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global Web Index (GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
• Expert knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
• Expert commercial acumen, delivering and driving ROI force for both business partners and agency whilst being both efficient and effective and in line with set internal & external KPIs.
• Ensure internal and external marketing of the agencys work in regional and international awards.
• Contribute valuable ideas, opinions and feedback and communicate in an open and candid manner.
• Monitor day-to-day aspects of junior employees work to ensure high quality output.
• Lead by example and inspire others to undertake challenging tasks and projects.
• Carry out appraisals for the team and proactively manage team motivation and growth.
• Provide on-the-job training and learning opportunities for junior employees.
  
  

• Proven ability to manage multiple projects, clients, and stakeholders, with strong project management skills and the ability to prioritize, meet deadlines, and work under pressure.
• Ability to manage internal teams and external vendors and agencies.
• Strong understanding of budgeting and forecasting and a strong understanding of business strategy.
• Strong grasp of & ability to develop channel-specific strategies, media plans and reports across both Offline & Online Channels.
• Strong media knowledge of the market, consumer, and media research available.
• Strong ability to train and develop analytical skills of wider team.
• Assist & develop team members capabilities including crafting a career growth plan for them.
• Work closely with Buying and Finance team to provide investment briefs, oversee implementation plans, address any issues with ongoing plans and report on media investments.
• Responsible for overseeing and ensuring smooth functioning of relationships with clients, suppliers, and other departments.
• Quality control and adjustment to ensure seamless and comlpliat operation.
• Proactively involved in company wide initiatives as appropriate to the role.
• Comprehensive knowledge of all specialist teams and ability to sell relevant services to clients.
• Sound understanding of trading issues and how they impact media strategy.
  
  

• Ability to think strategically, creatively, and analytically.
• Proven ability to identify new opportunities and develop effective solutions.
• Strong communication and negotiation skills.
• Ability to innovate and improve current processes.
• Strong problem-solving skills.
• Ability to analyze organizational strengths and weaknesses, combine that with knowledge of the industry, market and organization to develop long-term strategy.
  
  

• Capable of developing and sharing a strategic vision that others can aspire and commit to, having the confidence to adjust and adapt in the dynamic world.
• Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
• Able to handle complex issues and make decisions even when missing information.
• Able to proactively develop meaningful relationships with key decision makers across functions.
• Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
• Able to build succession plans and grow and mentor future talent.
• Encourages others to value difference, collaboration and positive spirit while getting the best out of their diverse teams.
• Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share.
• Able to understand, inspire and motivate their team to pursue goals and deliver beyond their beliefs.
• Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due.
• Capable of coaching and supporting others by aligning career expectations, defining success criteria and providing actionable, open and constructive feedback.
• Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them.
• Able to handle complex messages and is able to convey issues to facilitate others understanding.
• Able to manage multiple viewpoints to build consensus and create positive outcomes for all stakeholders.
• Initiates and leads open conversations with internal and external stakeholders to build trust and ensures long term influence, partnership and support.
• Empowers individuals to solve problems and creates opportunities for others to grow and demonstrate their learning agility.
• Capable of breaking down silos to enable cross collaboration by leveraging expertise resulting in cross-selling across different Groupe verticals and practices.
• Able to encourage their team to evolve processes and improve collaboration to drive efficiencies, quality and effectiveness.
• Steers teams on key-clients strategies and ensures delivery of a superior output.
• Drives a culture of trust with peers, clients and other stakeholders.
  
  

• Showcases agility and ability to adapt to different situations based on past experiences, feedback and industry changes.
• Is able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is capable of taking ownership of personal development to continuously evolve and futureproof their capabilities.
• Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity, transparency and humbleness.
• Able to stay resilient and maintain drive and a positive outlook when faced with challenges.
• Actively listens and is receptive to others feedback on performance.
• Able to take justified risks when appropriate and takes accountability and responsibility when things don’t go as planned.
• An early identifier of change, is able to proactively develop and share plans to seize the opportunity.
• Acts ethically and makes ethical decisions in line with local regulations and contracts, even in the face of ethical challenges.
• Able to listen to other people in a way that they feel understood, and is respectful of others.
• Capable of making timely decision that take into account different factors in ambiguous circumstances, considering impacts internally and externally.
• Able to build initiatives despite doubts or resistance from others to deliver strategic impact.
• Able to promote, champion and model wellbeing to sustain high performance.
  
  

• Minimum of 10 years of experience in a media planning or related role.
• Proven ability to lead and manage teams.
• Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snap Chat, Twitter & TikTok, in addition to in depth understanding in industry developments & initiatives I.e.: commerce, Metaverse, NFTs, etc... . . . .