Brand Executive - Fashion

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the worlds most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sitas, and McCain.

The incumbent will play a critical role in GMG’s Mono Brands Common division by implementing his or her knowledge of GCC consumer and market place. This role requires a good understanding of retail sports industry trends, supports the Brand Manager in executing brand goal & vision, coordinating with internal & external stakeholders across brand principal team,logistics, marketing, Ecom, multi brand stores and its own operated DTC doors.

The incumbent will ensure that brand guidelines are upheld across all channels and that the brand image remains consistent and impactful in the region.

• Analyzes historical data and current trends to identify current and future gaps and opportunities.
• Conduct thorough market research and competitor analysis of the brand to identify consumer insights, market trends, and competitor activities.
• Collaborate with cross-functional teams on a day-to-day basis to execute brand strategy and help improve brand sales.
• Monitor and evaluate brand performance metrics such as category division mix, sell through in season and core, price points, pareto analysis, SKU efficiency of previous seasons on weekly and monthly basis, including YTD performance, share data-driven recommendations for improvement with Senior brand manager.
• Assists in creating consumer focused customer segmentation across all channels such as DTC, MULTI CONCEPT & WHSL.
• Work on selling tools such as Trasix E catalogues including pricing & segmentation for internal and external partners to be able to place seasonal orders.
• Works on creating article master PO during the order placement period.
• Works on any additional administrative task that comes on adhoc basis.
• Order consolidation, review purchases by categories and ensure they are consistent with brand targets in terms of contractual numbers, category & product mix.
• Communicates, collates and follows-up on various product requirements and findings obtained from the sales/store data to management. Identifies business or brand gaps & opportunities to ensure that Business maintains its competitive edge by constant evolution.
• Work with stakeholders to develop and implement strategic initiatives.
• Maintains vendor contacts; ensures product demonstrations, procures product samples to help the senior brand manager to take appropriate decisions.
• Setting up seasonal showrooms in coordination with RBM & GO- TO -MARKET team.
• Samples follow up with brand and logistics team to ensure all samples are received in time for showroom set ups.
• Stay up to date with industry trends and best practices, and continuously seek innovative ways to enhance brand positioning and visibility.