Associate Director Of Sales MICE And Leisure

We are seeking a highly driven and strategic Associate Director of Sales – MICE & Leisure to lead the growth and performance of these key segments for Palazzo Versace Dubai. Reporting to the Director of Sales & Events, the role will be responsible for driving revenue, strengthening client relationships, and positioning the hotel as a market leader within the luxury MICE and Leisure sectors. The ideal candidate will bring proven expertise, strong leadership, and in-depth market knowledge to maximize opportunities and deliver sustainable results.

Key Responsibilities

Strategic Sales Leadership

• Develop and execute a clear sales strategy for the MICE and Leisure segments, aligned with the overall business objectives of the hotel.
• Identify, target, and secure high-value accounts while maintaining and expanding relationships with existing clients.
• Continuously monitor market trends, competitor activity, and industry developments to identify new business opportunities.
• Ensure proactive account management by maximizing potential revenue and driving conversion.
  
  
  

• Provide guidance, coaching, and support to the sales team to achieve financial and non-financial objectives.
• Ensure team members are fully trained in hotel positioning, brand standards, and effective selling techniques.
• Monitor individual and team performance, identify skills gaps, and implement development programs where necessary.
  
  
  

• Oversee sales activities and ensure departmental KPIs are consistently achieved or exceeded.
• Maintain accurate reporting on account production, revenue forecasts, and strategic action plans.
• Collaborate with Revenue, Marketing, and Events teams to maximize cross-segment synergies and enhance overall business performance.
• Ensure adherence to departmental budgets, cost controls, and efficient expenditure approvals.
  
  
  

• Represent the hotel at industry events, exhibitions, roadshows, and client meetings to strengthen brand presence.
• Lead site inspections, client entertainment, and familiarization trips to showcase the hotel’s offerings.
• Design and implement targeted promotions and packages to stimulate demand during need periods.
• Maintain the highest standards of client relationship management, ensuring loyalty and repeat business.
  
  
  

• Minimum 5 years of progressive sales leadership experience in luxury hospitality, with a focus on MICE and Leisure segments.
• Proven track record in driving revenue growth and expanding market share.
• Strong UAE market knowledge and established network of key accounts.
• Excellent negotiation, presentation, and communication skills with the ability to influence at senior levels.
• Highly analytical, organized, and results-oriented, with strong business acumen.
• Fluency in English is essential; additional languages are a strong advantage.