Assistant Manager - Marketing Campaign - Dubai Holding Real Estate

Job Purpose

JOB DESCRIPTION

The job holder will be responsible to ensure consistent brand representation across all Company touchpoints, managing brand content, executing creative campaigns, and promoting the real estate portfolio. Collaborate with cross-functional teams to drive lead generation and enhance brand visibility, aligning all efforts with company objectives.

Key Accountabilities

• Support the execution of marketing plans to promote the companys portfolio, new launches, handover updates, and key events to generate leads, drive sales, and boost brand awareness.
• Assist in conducting market research to gather insights on target audiences, market trends, and competitors.
• Implement pre-defined marketing strategies to promote the company’s properties effectively and contribute to achieving sales goals.
• Ensure brand guidelines are consistently applied across marketing materials and platforms to maintain brand integrity and alignment with the company’s strategy.
• Assist in the creation and review of marketing content to ensure alignment with brand identity.
• Help monitor the quality of brand communications and support initiatives that build positive brand perception.
• Support the execution of creative campaigns developed with ATL agencies, ensuring they align with brand positioning and target audiences.
• Assist in coordinating the production of marketing materials across TV, radio, digital, and outdoor channels, ensuring timely delivery and consistency.
• Track and report on the effectiveness of campaigns, providing data to optimize future efforts.
• Collaborate with BTL agencies to assist in developing marketing/branding materials for events, handovers, and construction sites.
• Support the creation of print collaterals, signage, and other branded materials for on-site customer experience.
• Monitor and report on the success of BTL initiatives, providing feedback for improvement.
• Provide clear briefs to creative agencies, ensuring the objectives and target audience are well-defined for each campaign.
• Assist in reviewing creative concepts and campaign materials to ensure alignment with brand guidelines.
• Coordinate with agencies to ensure timely production and delivery of marketing assets, maintaining high-quality standards.
• Assist in tracking and managing the marketing budget for campaigns, ensuring adherence to allocated funds
  
  

• Bachelor’s degree in Marketing/ Advertisement or Visual communications; Master’s degree preferred
• Any Marketing / Brand Management certification - preferred
  
  

• Minimum 3-5 years of experience in Branding/ Marketing campaigns
  
  

• Strong strategic thinking abilities to develop and execute successful branding strategies and marketing campaigns.
• Be able to manage budgets for branding and marketing activities and allocate resources effectively.
• Well versed with brand management principles and best practices.
• Proficiency with digital Marketing platforms, tools, and strategies - social media marketing, email marketing, and other digital channels.
• Ability to allocate resources effectively and optimize budget utilization for maximum impact.
• Exhibit extreme attention to detail and maintain a zero-error mindset.
• Strong and determined attitude to meticulously plan and execute exceptional creative and brand work.
• Excellent collaboration and communication skills
• Native English speaker. Arabic/Russian is a plus.