Assistant Manager Laos Marketing Communication

Position Summary

• Maximize the marketing impact by developing the new products integrated communication strategy and marketing KPI in accordance with the business and product strategy.
• Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)
  
  
  

• Works closely with the Business Leaders & Head of Product Marketing to develop Business Plan (including short and long-range marketing strategy, launch plans) to maximize brand pull
• Manage and share key message with key stakeholders to ensure alignment all communication channels and materials
• Manage and coordinate any outside agencies & vendors
• Record, track and follow the budget. If new opportunities arise, or unseen expenses are incurred then a revised budget should be proposed for possible adoption
• Able to effectively prioritize and manage multiple competing high visibility tasks and deadlines
• Conduct analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.
• Collaborate with MI. Identify research objectives, information requirements, and scope for market research support. Also responsible to provide research stimulus materials i.e. concept board, STB & script, animatic
• Ensure brand strategies for the brand that aligns with global business plan.
• Performs other duties as assigned by management /direct supervisor
  
  
  

• Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
• Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
• Normally receives little instruction on day-to-day work and receives general instructions on new assignments
• Typically requires minimum 5 years of related experience and a Bachelors degree, or 3 years and a Masters degree; or a PhD without experience
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