Account Director MENA

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title

Account Director, Client Services

Reporting of the role

This role reports to the Managing Director, MENA

Overview Of The Job

In this exciting role, you will be working directly with some of our most high-profile clients and social platforms. You will work collaboratively with the London team and report to the Managing Director - MENA while being responsible for successfully nurturing and growing our client relationships and partnerships across the MENA region.

3 Best Things About The Job

• Be part of the only Global influencer agency present in Saudi Arabia
• The chance to learn from and knowledge share with the global teams
• Joining the business at a time of growth and expansion in the MENA region
  
  
  

Measures of success –

In the first few months, you would have:

• Met the team: Spent 1:1 with your direct and indirect reports to build rapport, understand their roles and responsibilities, and set up regular meeting cadences.
• Met clients and social media platforms: Instilled yourself with main POCs at relevant clients and social platforms to enhance our partnerships and maximize value.
• Familiarised yourself with key processes: Particular reference to our pitching process, finance processes and pricing process.
• Learned our key systems: Reference to HubSpot for the pipeline, Google Sheets for revenue tracking, Waves for campaign management, and others.
• Learned the pitch: How to pitch our services effectively, understand our key client, and case study examples.
• Creator and client management: Overseeing creator management and senior client discussions, ensuring campaign objectives are met while maintaining the agency’s margin goals.
  
  
  

Roles & Responsibilities:

• Strong focus on the growth of strategic and key accounts within Partnerships, with expert knowledge of the creator industry.
• Line manager to Account Director / Account Managers, can hold direct reports accountable and provide insightful and strategic solutions and recommendations to support the growth and retention of their accounts.
• Leads by example within the team across all key accounts, growing and nurturing our clients, and positioning us as a trusted, reliable partner while maintaining and enhancing our reputation.
• A main point of contact for clients and partners, considered to be a reliable and responsive team leader, and industry expert.
• High-level oversight - ensuring all tasks are being executed inline with both platform partner and Business Director standards and expectations.
• Prioritises client relationships, and takes ownership of key accounts to drive growth and repeat business, working collaboratively to support new business opportunities.
• Can source and sign-off on effective solutions for complex campaign related issues.
• Strategic, commercial and analytical thinker - applies deeper level thinking and detail to delivery, client management, partnerships, and reporting. Leads on developing impactful content strategies; show your experience and advice on what works.
• Ability to lead on creating post campaign reports, working closely with the measurement team and presenting them to clients.
• Highly-organised & effective leader. Focused on continuously improving and scaling client service and delivery, while maintaining high standards and driving efficiencies for high impact results.
• Knowledge of different platform features, formats and placements as well as paid media and cross-funnel marketing solutions.
  
  
  

What you will need:

• Several years working as an Account Director or Client Partner and the ability to not just help us win business, but the ability to nurture and grow our client relationships.
• Existing experience in influencer marketing or media / advertising.
• You are passionate about and have an understanding of influencer marketing, social media and digital marketing and how it’s evolving along with the travel sector.
• You are commercially aware, organised, confident and communicate exceptionally well.
• You are meticulous with your planning and can think of creative ways to get ahead of the game and exceed your targets.
• You are a self starter and happy to work autonomously as well as part of a team.
  
  
  

A few of our core benefits:

• Remote working model
• Enhanced Parental Leave policies
• Private Health Insurance
• Wellness programmes and resources
  
  
  

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.

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