Digital Marketing Manager

About the company:

Fluid Codes is the APEX Channel Partner of ANSYS Inc., authorized with exclusive rights to distribute and provide support for ANSYS Engineering Simulation Solutions in the Middle East and North Africa.

Ansys is the global leader in engineering simulation, helping the world’s most innovative companies deliver radically better products to their customers. By offering the best and broadest portfolio of engineering simulation software, Ansys helps companies solve the most complex design challenges and engineer products limited only by imagination.

Job Description:

We are seeking a results-driven and creative Digital Marketing Manager to oversee and drive our digital marketing strategies across various platforms. The ideal candidate will have a strong background in SEO, performance marketing, website management, marketing automation, and data analytics, with the ability to optimize campaigns for growth, engagement, and ROI.

Performance Marketing (PPC, Paid Media):

• Manage and optimize paid marketing campaigns across Google Ads and LinkedIn
• Develop paid media strategies and budgets to drive website traffic, increase conversions, and maximize ROI.
• Continuously monitor and analyze ad performance metrics (CTR, CPC, CPA, etc.), and adjust strategies as needed to meet KPIs.

Email Marketing:

• Create and manage email marketing campaigns to nurture leads, drive conversions, and maintain customer engagement.
• Segment email lists based on user behavior and preferences to ensure targeted, personalized messaging.

Website Management:

• Oversee the daily management and optimization of the company website, ensuring it is user- friendly, mobile-responsive, and aligned with overall marketing goals.
• Collaborate with web developers to ensure that all website updates, changes, and improvements are made efficiently and meet best practices in UX/UI design.
• Conduct regular audits of the website to ensure proper functionality, performance, and security.
• Utilize analytics tools to track website performance, identify areas for improvement, and provide recommendations for enhancing user experience and increasing conversion rates.
• Implement strategies for website optimization, including improving page load speeds, enhancing on-site content, and optimizing navigation and user flow.

Reporting:

• Analyze data from Google Analytics, social media insights, and other performance tools to measure and report on digital marketing efforts.
• Prepare regular reports on campaign performance, web traffic, lead generation, and conversion metrics.
• Use data to inform decisions, optimize marketing strategies, and suggest new initiatives to improve ROI.

SEO (Search Engine Optimization):

• Develop and implement effective SEO strategies to improve organic search rankings and drive qualified traffic to the website.
• Conduct comprehensive keyword research and competitive analysis to identify opportunities for content optimization.
• Monitor SEO performance using analytics tools, track key metrics (organic traffic, conversion rates, etc.), and provide actionable insights to improve performance.
• Collaborate with the content team to create high-quality SEO-optimized content that aligns with our brand’s messaging and goals.
• Stay updated on SEO trends, algorithm changes, and best practices to ensure the site maintains strong search engine visibility.

Marketing Automation (HubSpot):

• Lead the management and optimization of our HubSpot Marketing Automation platform to streamline marketing campaigns, customer communications, and lead nurturing.
• Develop and execute automated email marketing workflows, lead scoring, and segmentation strategies to improve engagement and drive conversions.
• Work closely with the sales team to ensure alignment between marketing automation efforts and sales objectives.

Social Media &Community Management:

• Manage and optimize social media campaigns across multiple platforms to increase brand awareness and user engagement.
• Develop and schedule posts, monitor brand mentions, and interact with followers to build a loyal community.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 7+ years of experience in digital marketing, with a focus on performance marketing, Email marketing, website management, and marketing automation.
• Proven experience managing paid media campaigns (Google Ads, LinkedIn Ads).
• Hands-on experience with HubSpot or similar marketing automation platforms is huge plus.
• Strong knowledge of SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz) and website optimization techniques.
• Exceptional analytical skills with the ability to interpret data and create actionable insights.
• Excellent communication skills (both written and verbal) and the ability to work in a collaborative environment.