Creative Director

Job Summary

The Creative Director is responsible for leading our creative team and driving the conceptualization and execution of innovative brand experiences. With a unique blend of design expertise, strategic thinking, and leadership skills, you will foster a collaborative and inspiring environment that nurtures a passion for pushing creative boundaries and delivering exceptional results.

Key Expectations 

Beyond qualifications and experience, you are expected to demonstrate a mindset that drives great work. These expectations reflect how you collaborate, create, and deliver impact every day.

• Be curious about everything: From spatial design to storytelling to why cereal tastes better at night—curiosity is fuel. Ask questions, connect dots, stay endlessly interested.
• Challenge the obvious: If something feels too easy, too expected—it probably is. Flip it, stretch it, break it. The magic tends to live just beyond the safe zone.
• Test, learn, evolve: We experiment. We make mistakes. We figure it out. What matters is momentum, intention, and the willingness to refine and improve.
• Create with emotion: Our work should move people. Whether it’s joy, wonder, or a pause for reflection—make them feel something. If it lands flat, we’re not done yet.
• Care about the details, but keep the story in focus: Yes, every prop, comma, pixel, and cable matters—but only when it’s in service of a bigger idea that’s worth telling.

Key Responsibilities

Creative Leadership

• Lead and inspire a multidisciplinary creative team, fostering a culture of innovation, collaboration, and excellence.
• Set the creative direction and vision for the agency, ensuring alignment with client objectives and industry trends.
• Drive the development of breakthrough creative concepts and solutions that deliver impactful brand experiences across various touchpoints.
• Take important decisions that ensure the organizational profitability without compromising the creative quality of the project.
• Collaborate with working partners for strategizing the progress of creative functionalities, making relevant changes for competing with market standards, focusing on threats from competitors, and developing strategic plans for combating threats.

Design and Strategy

• Oversee the development of comprehensive creative strategies and campaigns that effectively communicate brand messaging and resonate with target audiences.
• Collaborate closely with clients, understanding their business goals and challenges to develop tailored creative solutions that drive measurable results.
• Translate strategic insights into compelling design concepts and narratives that elevate the brand experience and captivate audiences.
• Get hands-on with the work and contribute to the team's work.
• Oversee the concept as well as the creative strategy for the pitches that go out.

Conceptualization and Innovation

• Spearhead the conceptualization and ideation process, pushing the boundaries of creativity and exploring innovative approaches to experiential marketing.
• Drive the development of cutting-edge interactive experiences, leveraging emerging technologies and trends to create immersive brand moments.
• Stay abreast of industry trends, emerging technologies, and best practices in design, advertising, and marketing. Identify opportunities for innovation and incorporate new approaches into our creative strategies trends and best practices.

Collaboration with Tech Team

• Work closely with the technology team to integrate innovative digital solutions and interactive experiences into creative concepts, ensuring seamless integration of design and technology.
• Foster collaboration and synergy between creative and tech teams, facilitating cross-functional ideation sessions and knowledge sharing.
• Manage the output of external resources like photographers, freelancers, web developers, etc.

Department Management

• Take full responsibility for the management and operations of the creative department, including resource allocation, budget management, and talent development.
• Provide mentorship, guidance, and feedback to team members, nurturing their growth and development as creative professionals.
• Collaborate with the HR department to recruit and select creative team members, ensuring the acquisition of top creative talent.
• Develop training and development programs to enhance the skills and capabilities of the creative team.
• Set clear performance goals for the creative team and provide ongoing feedback and coaching. Conduct regular performance evaluations to identify areas for improvement and growth opportunities.
• Oversee team administrative functions, including resource allocation, scheduling, budget tracking, and project management. Ensure smooth operations and optimal efficiency within the creative department.

Quality Assurance

• Uphold the highest standards of quality and craftsmanship, ensuring that the output of the agency is flawless and exceeds client expectations.
• Conduct thorough reviews and evaluations of creative work to ensure alignment with strategic objectives, brand guidelines, and industry best practices.

Job Specification

• Bachelor’s degree in Design, Advertising, Marketing, or related field; Master’s degree preferred.
• Proven 10 years’ experience in a senior-level creative role, within an experiential agency or similar environment.
• Strong portfolio showcasing a diverse range of creative projects and campaigns, with an emphasis on experiential marketing and interactive experiences.
• In-depth knowledge of design principles, creative processes, and emerging trends in experiential marketing and technology.
• Exceptional strategic thinking and problem-solving skills, with the ability to translate business objectives into creative solutions.
• Excellent leadership and communication skills, with a track record of building and motivating high-performing teams.
• Proficiency in design software and digital tools, with a keen eye for detail and craftsmanship.
• Expertise in branding, visual identity, and creative strategy development.
• Strong communication and presentation skills.
• Passion for innovation and continuous learning, with a commitment to pushing creative boundaries and delivering excellence.
• Humble, approachable, and collaborative mindset that fosters teamwork and mutual respect.
• Ability to work in a fast-paced, deadline-driven environment.
• Up-to-date knowledge of industry trends and best practices.