Search Engine Optimization Specialist (225-721)

We are seeking a highly skilled and motivated Search Engine Optimization (SEO) Specialist to join our dynamic digital marketing team. The ideal candidate will possess a deep understanding of search engine algorithms and optimization strategies. Your primary objective will be to improve our search engine rankings and drive increased traffic to our website. You will work closely with content creators, marketing, and web development teams to implement effective SEO tactics and enhance our online visibility. If you have a passion for digital marketing, a track record of successful SEO campaigns, and the ability to stay ahead of the curve with SEO trends, we would love to hear from you.

Responsibilities

• Perform thorough keyword research to guide content optimization and strategic decisions.
• Develop, implement, and manage innovative SEO strategies across multiple platforms.
• Monitor and analyze website performance metrics to improve search rankings effectively.
• Ensure all content is optimized for search engines to maximize visibility and engagement.
• Stay updated on the latest SEO trends, algorithm changes, and best practices.
• Collaborate with web developers to ensure SEO best practices are properly managed on the website.
• Analyze traffic patterns and competitors’ strategies to identify opportunities for improvement.
• Generate detailed and accurate monthly reports on SEO performance and growth trends.
• Provide recommendations to enhance Internal linking, layout, and design for SEO purposes.
• Audit the website regularly to address any SEO issues or performance lags.
• Train and guide marketing and content team members on SEO best practices and objectives.
• Manage link-building efforts to increase site authority and improve overall rankings.

Requirements

• Bachelor’s degree in Marketing, Business, IT, or related field preferred.
• Proven experience as an SEO Specialist or similar role for at least 3 years.
• In-depth understanding of search engine algorithms and ranking methods.
• Proficiency with SEO tools such as Google Analytics and SEMrush.
• Solid knowledge of HTML, CSS, and JavaScript as they relate to SEO.
• Excellent analytical, problem-solving, and decision-making skills.
• Strong verbal and written communication skills for collaboration and reporting.