Search Engine Optimization Specialist (225-1012)

A Search Engine Optimization (SEO) Specialist plays a crucial role in enhancing a company's website visibility in search engines, thereby boosting web traffic and improving brand visibility. This role demands a strategic mindset to analyze industry trends, conduct comprehensive keyword research, and implement effective SEO strategies. An SEO Specialist needs to have a deep understanding of search engine algorithms and staying updated on the latest SEO practices is imperative. This position not only involves working collaboratively with the marketing and content teams but also requires the ability to independently optimize the website’s content, structure, and on-page and off-page elements to improve site rankings. If you are passionate about increasing online presence and driving meaningful traffic, this role is an exciting opportunity.

Responsibilities

• Conduct in-depth keyword research and competitive analysis for strategic planning.
• Develop and implement effective on-page and off-page SEO strategies.
• Collaborate with content teams to ensure content is optimized for SEO.
• Monitor website traffic metrics and monthly reporting on progress and KPIs.
• Stay updated with the latest SEO trends, algorithm updates, and industry changes.
• Optimize website architecture, content, linking, and other factors to improve SEO positions.
• Perform ongoing keyword discovery, expansion, and optimization for website content.
• Manage and execute implementation of SEO-related changes to website code and structure.
• Conduct technical SEO audits to identify and resolve issues affecting ranking performances.
• Collaborate with web developers and marketing team in the improvement of user experience.
• Conduct competitor SEO research to identify content strategies and backlink opportunities.
• Generate high-quality leads through SEO best practices and organic traffic improvements.

Requirements

• Bachelor’s degree in marketing, information technology, or a related field preferred.
• Proven experience as an SEO Specialist or similar digital marketing role.
• Profound knowledge of SEO, keyword research, and web analytics tools.
• Experience with HTML, CSS, and JavaScript development and constraints.
• Strong understanding of search engine algorithms and ranking methods.
• Excellent analytical, organizational, project management, and time management skills.
• Effective communicator with strong written and verbal communication skills.