Product Owner Communications

Synopsis

This role is responsible for the development of communications across the airline’s digital channels to ensure the website continues to drive key digital KPIs. The role interacts with the various business teams in Guest Relations, Digital and Ecommerce to ensures that the priorities set by the business are collected in the form of requirements and are implemented successfully by the team. The role combines SME expertise in communications and airlines, travel and hospitality domain from an IT point of view. This role will serve as the customer proxy and will support in driving the scrum team to ensure the growth and of the airline web capabilities across the customer journey. This role is part of an Agile Release Train and needs to ensure strong ability to work closely with other Product Owners, managing dependencies and contributing to a collaborative development environment to ensure features are rolled out end to end.This role is a core team member of the agile scrum team. They will work with 1 – 2 scrum teams and will ensure the team(s) understands the required features and functionality of products to be delivered in each iteration. The role is responsible for defining and prioritising the user stories in the team backlog. They drive quality control and will validate that the stories delivered meet the defined acceptance criteria. The role will also need to work closely with solution architects, UI/UX professionals and content development professionals to minimise any gaps when a feature is released to customers.

Accountabilities

• Work with Product Manager to deliver the product strategy, vision and roadmap.
• Manage the team backlog as part of Iteration Planning, including coordinating dependencies with other Product Owners. Responsible for accepting the final Iteration Plan.
• Define and own the product roadmap for airline communications across email, SMS, and push channels, Whatsapp leveraging 15below, Amadeus (PNR, DCS, disruption services), and Adobe technology stack.
• Lead cross-functional collaboration between marketing, operations, IT, and customer experience teams to design and implement targeted, automated passenger communications.
• Configure and maintain communication templates and workflows in 15below and Adobe Campaign Manager, aligned with airline branding and compliance standards
• Continuously improve the backlog with the team, ensure all items are clearly described, estimated, and prioritised Ensure the scrum team understands the required features and functionality to be delivered in each iteration.
• Responsible for detailing features and user stories with acceptance criteria and acceptance tests.
• Responsible to ensure business acceptance of features and user stories, this includes validating that the stories meet the acceptance criteria, persistent acceptance tests, and that they comply with the Definition of Done (DoD).
• Provide regular demos with the team ensuring the most critical aspects are shown and validated with the stakeholders.
• Facilitate the iteration retrospectives and drive discussions on what can be improved to increase the velocity and quality.
• Follow and partake in all the SAFe Agile product cadences including PO Sync, Sprint Planning and PI Planning representing the product area fully.
• Manage and keep up to date the team’s backlog, product roadmap, program Kanban and all relevant artifacts to ensure the product development is communicated across leadership, business stakeholders and development team.
  
  

Education & Experience

• 5+ years’ experience in product development or as a Product Owner, with hands-on expertise in using JIRA to maintain sprint backlogs, epics, features, and user stories.
• 4+ years’ experience working with 15below workflows, Amadeus services (ALTEA, PNR, DCS), Adobe Campaign Manager, and strong exposure to passenger services systems (PSS), reservations, ticketing, and revenue management in the airline technology or operations domain.
• Bachelor’s degree in computer science, Information Systems, Engineering or equivalent.
• Certification in SAFe Product Owner or equivalent is desirable.
• Experience with Agile development methodologies including SAFe, Scrum and Lean Portfolio Management.
• Act as the subject matter expert (SME) for Amadeus APIs and services, ensuring robust integration with internal and third-party airline systems.
• Proven success in managing large-scale communication programs (disruption handling, journey updates, ancillary promotions).
• Hands-on experience in managing 15below, Amadeus (PNR, DCS, disruption services), and Adobe Campaign notifications.
• Demonstrated success in defining, delivering and launching products.
• Technical and business operations knowledge with proven ability to drive solutions.
• Experience defining vision and strategy for a technical product.
• Strong ability to analyse data and drive feature development based on relevant data analytics.
• Recognized as an active team player, with excellent communication and coordination skills as this role requires working with multiple teams across the organization.
• Strong business stakeholder management skills with ability to manage various prioritization requirements and to ensure highest value is achieved at all times.
  
  

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad’s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!

To learn more, visit etihad.com

Recruitment Fraud Alert

Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.

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