The Manager Style, Image and Hospitality is instrumental in leading the continued progression of the Etihad style and image as well as hospitality standards from initial concept design to development and production with a commitment to fashion forward style, quality, innovation and Emirati identity across ground, lounge, and inflight guest touchpoints. This position plays a critical role in ensuring all visual and stylistic as well as hospitality elements continuously remains current and continues to evolve with the brand and trends without losing our identity.
Accountabilities:
Design & Development:
Define and implement style & image strategies that align with Etihad Airways brand values and guest experience objectives
Evaluate cross market trends through industry benchmarking exercises and prepare comprehensive product briefs/scope of work for RFPs.
Lead the continued development and enhancements of all style & image standards and uniform related products in alignment with the brand evolution; while ensuring they remain relevant and appropriate for the multi-national workforce
Evaluate current style & image standards and products seeking continued opportunities for improvements and innovation from a design, material, sustainability, and budgetary perspective
Identify opportunities for budget efficiencies through smart design and material selection
Define the hospitality DNA of the airline based on the brand platform and our identity as the national carrier of the UAE
Develop and design the key hospitality pillars and propositions that could seamlessly be integrated and delivered across the various guest touchpoints
Assist the delivery teams with execution of hospitality elements and concepts across the guest journey ensuring consistency and quality
Maintain design, concept, material library, and guidelines
Project Management:
Lead and manage multiple design and development projects simultaneously across portfolio ensuring timely delivery and coordination between teams and projects delivered within defined budgets
Define project timelines, resources, milestones, and deliverables while adhering to project management best practices overseeing risk management, identify bottlenecks, and implement solutions to maintain project momentum
Ensure appropriate approvals are received from the respective committees for all projects
Cross-functional collaboration with internal stakeholders (Product & Hospitality Development, Brand, Marketing, Finance, Operations, Procurement, etc.) to ensure smooth launches and successful go-to-market executions
Manage relationships and contract terms with external partners and vendors to ensure the delivery of high-quality designs, programmes and hospitality services that meet Etihad Airways standards.
Education & Experience:
Bachelor’s degree in hospitality management, Fashion Design, Apparel Merchandising or Textiles, or a related field
Minimum of 5 years of experience in hospitality management and/or Fashion industry, with a focus on service design, guest experience and fashion or uniform design and management
Proven track record of leading cross-functional teams to deliver initiatives that enhance brand perception and customer satisfaction
Strong understanding of hospitality trends, fashion trends, customer expectations, and industry best practices.
Excellent communication and interpersonal skills
About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad’s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!
To learn more, visit etihad.com
Recruitment Fraud Alert
Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.
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