Lead Generation Executive - Real Estate (225-714)

As a Lead Generation Executive in the Real Estate sector, you will play a pivotal role in driving the growth of the company's client portfolio by identifying, nurturing, and converting potential leads into valuable opportunities. Your primary focus will be on creating and implementing effective lead generation strategies that align with the company's overall objectives and sales goals. Working closely with the sales and marketing teams, you will be responsible for sourcing leads through various channels, including online platforms, networking events, and direct outreach efforts. This role requires a proactive and organized individual who possesses excellent communication skills and a strong understanding of the real estate market dynamics to effectively attract and engage prospects.

Responsibilities

• Develop and execute comprehensive lead generation strategies in the real estate sector.
• Identify and source potential leads through various online and offline channels.
• Collaborate with the sales team to convert leads into business opportunities.
• Maintain an updated database of potential leads and follow up as necessary.
• Conduct market research to understand customer needs and market trends.
• Utilize CRM tools to track lead activities and compile regular reports on progress.
• Coordinate with marketing to tailor campaigns targeting potential real estate clients.
• Attend real estate networking events to expand the company’s professional network.
• Analyze competitor strategies and market trends to identify lead generation opportunities.
• Ensure all activities comply with industry regulations and company standards.
• Provide regular feedback and insights on lead conversion and strategy effectiveness.
• Engage in continuous learning to stay updated on real estate market trends and dynamics.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in lead generation, preferably in the real estate sector.
• Strong knowledge of CRM software and digital marketing techniques.
• Excellent communication, negotiation, and interpersonal skills are essential.
• Proactive, organized, and able to manage multiple tasks simultaneously.
• Ability to work collaboratively with sales and marketing teams to achieve goals.
• Deep understanding of real estate market trends and customer needs.
• Strong analytical skills and ability to interpret data to inform strategies.