Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)
United Arab Emirates
1st July 2025
2507-1854-27
Job Description
Role purpose:
To plan, create, and manage internal communications that effectively engage DCT employees, promote organizational initiatives, and reinforce the Employer Brand and Employee Value Proposition. The role ensures consistent, strategic messaging across platforms and events, fostering a connected and informed workplace culture aligned with DCT’s values and priorities
Key responsibilities:
Core Responsibilities:
Draft, edit, and publish engaging internal communications (emails, intranet posts, etc.) tailored to different employee groups.
Support the planning and execution of internal communication campaigns related to DCT updates, change initiatives, events, and strategic projects, fostering employee engagement while communicating the organization’s policy, program aims and priorities.
Maintain and update internal communication platforms (digital signage for DCT events collaboration tools like MS Teams).
Assist in the communication and logistical support for town halls, employee engagement events, and internal campaigns.
Establish, maintain and govern an internal calendar of communications, events and announcements.
Develop and administer surveys or feedback tools to gauge the effectiveness of internal communications and propose improvements.
Ensure all internal communications reflect the DCT’s tone of voice and align with the Employer Brand and EVP (Employee Value Proposition).
Establish, maintain and govern an internal calendar of communications, events and announcements.
Support in handling communication initiatives and annual calendar which speaks to all members of DCT diverse community.
Develop and implement innovative communication strategies and channels to enhance message delivery across DCT.
Draft and curate internal communication content to support organizational initiatives and strategic objectives.
Coordinate the development of communication assets for employee engagement, media relations, events, and stakeholder interactions.
Shared Activity:
Carry out any other duties and responsibilities related to the role at the request of the direct manager
Follow all relevant departmental policies, processes, standard operating procedures, and instructions so that work is carried out in a controlled and consistent manner.
Demonstrate compliance to organization’s values and ethics at all times to support the establishment of a value drive culture within the organization.
Contribute to the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.
Take an active role in the EHS initiative.
Adhere to the DCT Occupational Safety and Health policy, regulations, and laws, and provide help to the Corporate EHS in executing the OSHMS.
Report any incidents, near misses, occupational illnesses, unsafe practices, and conditions immediately to the concerned person and participate in the investigation of OSH incidents, as required.
Wear the necessary Personal Protective Equipment (PPE) when applicable.
Qualifications
Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field.
Fresh Graduate, or 1-2 years of experience in internal communications, corporate communications, or employee engagement roles.
Experience with internal communication tools and platforms (e.g., SharePoint, Yammer, MS Teams).
Graphic design or video editing experience is a plus (Canva, Adobe Creative Suite, etc.)
Skills
Excellent interpersonal and stakeholder management skills
Strong organizational and project management abilities
Creative thinking and storytelling capabilities
Attention to detail and a proactive attitude
Ability to work under tight deadlines and manage multiple priorities
Strong writing and editorial skills, with the ability to simplify complex information.
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is the principal authority driving the sustainable growth of Abu Dhabi’s culture and tourism sectors, fueling economic progress and helping achieve the Emirate’s wider global ambitions. DCT Abu Dhabi aspires to welcome the world to Abu Dhabi, connect cultures to our heritage and inspire generations to embark on journeys of creativity and discovery. Through our partnerships with organisations that define the Emirate’s position as a leading global destination, we strive to create a dynamic ecosystem around a shared vision of the Emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.DCT Abu Dhabi works to enhance Abu Dhabi’s status as a place of authenticity and innovation, represented by the UAE capital’s living traditions of hospitality, pioneering initiatives, and creative thought.
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