Executive - Digital Marketing 10N25

The Executive - Digital Marketing position is a pivotal role within our marketing department, aimed at driving the organization's online growth and engagement strategies. This role requires a dynamic individual who is well-versed in the latest digital marketing trends, technologies, and strategies. As an Executive - Digital Marketing, you will spearhead campaigns that enhance the brand's online presence, increase customer engagement, and drive lead generation. You will work closely with cross-functional teams, including sales, product development, and customer support, to develop cohesive strategies that align with the organization's objectives. This position offers an excellent opportunity for someone looking to consolidate their digital marketing expertise in a fast-paced, innovative environment.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across various platforms.
• Manage and optimize online campaigns to improve brand visibility and conversion rates.
• Coordinate with the content team to ensure consistent and engaging messaging online.
• Analyze website traffic, social media engagement, and other online metrics regularly.
• Conduct market research to identify new digital marketing trends and opportunities.
• Create and manage effective email marketing strategies to enhance customer reach.
• Oversee the execution of SEO/SEM strategies improving web search ranking results.
• Develop creative and engaging digital content including videos, blogs, and ads.
• Collaborate with designers and developers to ensure seamless user experiences online.
• Monitor competitor activities and digital marketing tactics to inform strategies.
• Lead the digital marketing team and provide guidance and support as needed.
• Prepare and present digital marketing performance reports to senior management.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in a digital marketing role within a reputable company.
• Strong understanding of current digital marketing tools and strategies.
• Experience with SEO, SEM, PPC, and other digital marketing methodologies.
• Excellent analytical skills to interpret data and make informed decisions.
• Exceptional communication and presentation skills to convey ideas effectively.
• Ability to manage multiple projects and meet tight deadlines consistently.