Digital Marketing Specialist (Arabic Speaker) 28J25

We are seeking a dynamic and experienced Digital Marketing Specialist who is fluent in Arabic to join our growing team. As a key member of our marketing department, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. Your role will play a significant part in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. The ideal candidate should have a strong grasp of current marketing tools and strategies, and be able to lead integrated digital marketing campaigns from concept to execution. If you are a creative marketer with a passion for driving business growth and have the ability to communicate in Arabic, we would love to meet you.

Responsibilities

• Develop and manage digital marketing campaigns across various channels effectively.
• Design and oversee all aspects of our digital marketing including email, social media, and display advertising campaigns.
• Maintain our social media presence across all digital channels with timely content.
• Measure and report on the performance of all digital marketing campaigns.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Research and implement new and emerging technologies to maximize efficiency and performance.
• Elicit requirements and work closely with product and development teams to provide digital solutions.
• Provide creative ideas for content marketing and update website content as needed.
• Keep abreast of the latest trends, tools and developments in the digital marketing landscape.
• Manage collaborations with influencers and third-party partners for campaign objectives.

Requirements

• Proven working experience in digital marketing roles for a minimum of three years.
• Fluency in Arabic language, both written and spoken, is essential.
• Strong understanding of current digital marketing concepts, strategies, and best practices.
• Experience with B2C social media, Google Adwords, and email campaigns.
• Solid knowledge of website analytics tools such as Google Analytics.
• Experience in setting up and optimizing Google Adwords campaigns for diverse markets.
• Strong analytical skills and data-driven thinking are crucial for this role.
• Up-to-date with the latest trends and best practices in online marketing.
• Bachelor’s degree in marketing or a related field is preferred.