Digital Marketing Executive (225-1016)

The Digital Marketing Executive plays a pivotal role in enhancing a company’s brand presence in the digital space. This dynamic position involves a variety of tasks centered around enhancing the visibility, reach, and overall effectiveness of online marketing campaigns. The individual in this role collaborates closely with various departments to ensure cohesive marketing strategies that align with the company’s goals. They are adept at employing various digital marketing tools and techniques to engage new customers, retain existing ones, and build significant brand loyalty. The ideal candidate thrives on creativity, analyses data with precision, and is adept at utilizing the latest trends in digital marketing to push the company forward in a competitive market.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase online presence.
• Manage social media platforms and create engaging content to attract customers.
• Monitor digital marketing trends to keep the company ahead of the competition.
• Collaborate with designers and product teams to create captivating marketing materials.
• Conduct market research to identify new opportunities for business growth online.
• Oversee the management and optimization of the company’s website and blog content.
• Analyze competitors' activities to inform and refine the company’s digital strategies.
• Generate and manage email marketing campaigns aimed at customer engagement.
• Utilize SEO best practices to improve website visibility and traffic.
• Measure and report performance of all digital marketing campaigns.
• Track and analyze website traffic flow and provide regular internal reports.
• Work with internal teams to brainstorm new and innovative growth strategies.

Requirements

• Bachelor's degree in Marketing, Digital Media, or related field preferred.
• Proven experience in a digital marketing or advertising position is essential.
• Strong understanding of digital marketing concepts and best practices required.
• Proficient in content management systems and digital marketing tools.
• Experience with SEO, A/B testing, and web analytics is necessary.
• Excellent communication skills, both written and verbal, are required.
• Ability to analyze data and make informed marketing decisions effectively.
• Knowledge of Adobe Creative Suite or similar graphic design software beneficial.