Digital Marketing Coordinator 16D25

As a Digital Marketing Coordinator, you will play a crucial role in enhancing our brand's online presence and driving successful marketing strategies. You will be responsible for implementing digital marketing campaigns, analyzing performance metrics, and optimizing digital content. Your expertise in utilizing various digital marketing tools will be pivotal in increasing brand awareness and customer engagement. You will collaborate with cross-functional teams to align digital marketing efforts with business goals. The ideal candidate for this role will possess strong analytical skills, creativity, and a passion for staying updated with the latest industry trends and technologies.

Responsibilities

• Develop and execute digital marketing campaigns in line with business goals.
• Collaborate with content creators to generate engaging digital content.
• Analyze and interpret data using digital analytics tools and platforms.
• Optimize website content and user experience for increased engagement rates.
• Manage and monitor social media accounts and digital advertising channels.
• Create reports to assess the effectiveness of digital marketing initiatives.
• Conduct market research to identify trends and opportunities for growth.
• Coordinate with graphic designers for the creation of visual campaign assets.
• Implement SEO strategies to improve search engine rankings and visibility.
• Track, analyze, and report on key performance indicators and metrics.
• Stay informed of the latest digital marketing trends and tools.
• Assist in budget management and allocation for digital marketing projects.

Requirements

• Bachelor's degree in Marketing, Communications, or a related discipline.
• Minimum of 2 years experience in digital marketing or a related field.
• Proficiency in digital marketing tools such as Google Analytics and SEMrush.
• Strong analytical skills with the ability to analyze campaign performance data.
• Excellent communication skills for effective collaboration with cross-functional teams.
• Creativity and a strong understanding of branding and marketing principles.
• Ability to manage multiple projects and meet tight deadlines efficiently.