Business Development Manager Wirerods

Job Description

Manager, Business Development – Wire Rod

Division: Commercial

Department: Marketing

Reports To: Director, Marketing

Role Purpose

The Manager, Business Development – Wire Rod is responsible for identifying and developing new commercial opportunities across key steel-consuming sectors, including construction, manufacturing and downstream Wire Rod applications.

The role will position the Company as a trusted technical and commercial partner by combining market development, stakeholder engagement, technical expertise and value-engineering solutions. Working closely with Sales, R&D, Engineering, Production, Quality and other internal teams, the role will develop tailored Wire Rod solutions that address customer requirements, improve product performance, reduce costs and support sustainability objectives.

The position will drive sustainable incremental revenue, profitability and market share by expanding the Company’s presence across existing and emerging Wire Rod-consuming sectors.

Key Accountabilities

Market Development and Stakeholder Engagement

• Develop and implement market-development plans for Wire Rod products across priority customer segments and applications.
• Build and maintain strong relationships with existing and prospective customers, including manufacturers, processors, fabricators, contractors, consultants and other relevant industry stakeholders.
• Position the Company as a trusted partner by demonstrating the technical, commercial and sustainability benefits of its Wire Rod products and solutions.
• Represent the Company at industry events, conferences, exhibitions and technical seminars.
• Conduct regular market research to identify industry trends, customer needs, competitor activity, emerging applications and potential areas for growth.
• Translate market insights into clear product, service and business-development opportunities.
• Develop a strong understanding of customer operations, technical challenges and commercial priorities.

Lead Generation and Opportunity Conversion

• Build and maintain a qualified pipeline of opportunities across targeted Wire Rod-consuming sectors.
• Identify potential customers, new applications and untapped market segments that can generate incremental revenue and profitability.
• Develop opportunity plans, value propositions and business cases for priority prospects.
• Work closely with the Sales team to convert qualified leads into commercial opportunities and long-term customer relationships.
• Support customer presentations, commercial proposals, technical discussions, product trials and negotiations.
• Monitor opportunity progress and proactively address technical, commercial or operational barriers affecting conversion.
• Maintain accurate pipeline, customer and opportunity information within the relevant reporting or CRM systems.

Technical Support and Value Engineering

• Provide technical guidance to customers on the effective selection and application of Wire Rod products.
• Identify opportunities to optimize product specifications, steel usage, manufacturing efficiency and total cost of ownership for customers.
• Develop value-engineering solutions that create measurable benefits for both the customer and the Company.
• Work with customers to understand product-performance requirements and recommend suitable grades, specifications and technical solutions.
• Collaborate with R&D, Engineering, Production, Quality and Supply Chain teams to develop customized products and services.
• Coordinate product trials, technical evaluations, customer qualification processes and product approvals.
• Support the resolution of technical concerns that may affect customer satisfaction or future business development.

Product and Solution Development

• Identify opportunities to expand the Company’s Wire Rod portfolio across new applications and downstream sectors.
• Lead cross-functional initiatives to develop and commercialize innovative Wire Rod products and solutions.
• Prepare market assessments and business cases for proposed product developments.
• Ensure that new solutions are technically feasible, commercially viable and aligned with customer demand.
• Support the launch, positioning and promotion of new or enhanced Wire Rod offerings.
• Capture customer feedback and market intelligence to support continuous product improvement.

Innovation and Sustainability

• Develop solutions that support customer sustainability goals, including reductions in material waste, energy consumption, emissions and overall environmental impact.
• Ensure sustainability considerations are incorporated into product-development and value-engineering initiatives.
• Promote steel solutions that improve manufacturing efficiency, product durability and responsible resource use.
• Collaborate with internal sustainability and technical teams to quantify the environmental and commercial value of proposed solutions.
• Monitor relevant sustainability trends, standards and customer expectations within Wire Rod-consuming industries.

Commercial and Financial Management

• Assess the revenue potential, profitability, investment requirements and commercial risks associated with new opportunities.
• Develop business cases supported by market data, customer insights and financial analysis.
• Ensure proposed solutions deliver sustainable value and acceptable commercial returns.
• Monitor revenue, margins, conversion rates and overall financial performance across the opportunity pipeline.
• Support annual business planning, forecasting and budgeting activities for the relevant product category.

Performance Management and Reporting

• Establish and monitor key performance indicators related to pipeline development, lead conversion, revenue, profitability, customer acquisition and value creation.
• Provide regular updates to senior leadership on market developments, customer engagement and opportunity status.
• Track the commercial impact of technical-support and value-engineering initiatives.
• Prepare clear reports, presentations and recommendations for senior stakeholders.
• Maintain visibility of risks, dependencies and actions required to progress key opportunities.
• Use performance data and customer feedback to continuously improve business-development activities.

Cross-Functional Collaboration

• Work closely with Sales, Marketing, R&D, Engineering, Production, Quality, Supply Chain, Finance and Sustainability teams.
• Coordinate internal resources required to evaluate, develop and deliver customer solutions.
• Ensure effective handover of converted opportunities to the relevant commercial and operational teams.
• Build alignment among internal stakeholders on customer priorities, product requirements and delivery commitments.
• Act as the primary coordinator for strategic Wire Rod business-development initiatives.

Safety, Quality and Environment

• Comply with all applicable health, safety, quality and environmental policies, procedures and controls.
• Ensure that customer solutions and business-development activities meet relevant regulatory, technical and quality requirements.
• Promote a strong safety culture and responsible environmental practices across all activities.
• Identify and report potential risks, non-compliance issues or improvement opportunities.
• Contribute to the delivery of high-quality products and services while maintaining a responsible environmental approach.

Qualifications

• Bachelor’s degree in Metallurgical Engineering, Materials Engineering, Mechanical Engineering, Industrial Engineering, Civil Engineering or a related discipline.
• A postgraduate qualification in Business Administration, Marketing or a related commercial field is advantageous.
• Relevant professional or technical certifications would be an advantage.

Experience

• Minimum of 8 years of relevant experience in business development, technical sales, product development, value engineering or key account management.
• Strong experience within steel, metals, industrial manufacturing or a related heavy-industry environment.
• Demonstrated knowledge of Wire Rod products, applications, customer segments and downstream manufacturing processes.
• Proven experience developing new markets and converting technical opportunities into profitable business.
• Experience working with multidisciplinary teams across technical, operational and commercial functions.
• Knowledge of the UAE and wider GCC industrial market is highly desirable.

Technical Knowledge and Skills

• Strong understanding of Wire Rod products, grades, specifications and downstream applications.
• Market research and opportunity assessment.
• Technical sales and solution development.
• Value engineering and customer-value analysis.
• Commercial and financial evaluation.
• Business-case and proposal development.
• Lead generation, pipeline management and opportunity conversion.
• Product trials, qualification and commercialization.
• Contractual and commercial awareness.
• Strong reporting, presentation and data-analysis capabili