Brand Portfolio Executive (225-721)

A Brand Portfolio Executive is a pivotal role within the marketing and branding domain, responsible for managing, developing, and enhancing the portfolio of brands under a company's umbrella. This position requires a strategic thinker who can drive brand strategies that align with business objectives, market trends, and consumer preferences. The Brand Portfolio Executive plays a crucial role in positioning the brands to capture market share, foster customer loyalty, and increase profit margins. By collaborating with cross-functional teams, this role ensures cohesive branding efforts and consistent messaging across various platforms. The ideal candidate is creative, analytical, and possesses strong communication skills to effectively convey brand stories and value propositions.

Responsibilities

• Develop and implement comprehensive brand portfolio strategies in line with business goals.
• Analyze market trends and competitive landscape to inform brand positioning decisions.
• Collaborate with product development teams to ensure alignment with brand vision and values.
• Oversee the creation of brand guidelines to maintain consistency across marketing channels.
• Coordinate with sales teams to integrate brand strategies into sales initiatives and campaigns.
• Monitor brand performance and KPIs to identify areas for improvement and growth opportunities.
• Manage marketing budgets and provide financial analysis to support brand strategies.
• Work closely with external agencies to develop creative campaign elements that resonate with target audiences.
• Lead the development of communication strategies to enhance brand awareness and market penetration.
• Mentor and guide junior team members in brand management best practices and strategies.
• Conduct regular brand health assessments and provide actionable insights to stakeholders.
• Ensure all branding activities comply with legal, ethical, and industry standards.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in brand management or marketing roles, ideally in a similar industry.
• Strong analytical skills with the ability to interpret market data effectively.
• Excellent communication and interpersonal skills for collaborating with diverse teams.
• Ability to manage multiple projects simultaneously while maintaining high attention to detail.
• Proficiency in marketing and analytics software, such as CRM and SEO tools.
• Creative mindset with a strategic approach to solving brand-related challenges.