Brand Marketing Executive (225-923)

A Brand Marketing Executive is essential to enhancing a company's image and increasing brand awareness to drive better marketing results and expand the company's reach in the competitive marketplace. The role involves implementing innovative marketing strategies that effectively communicate the brand's values and deliver measurable ROI through increased consumer engagement and improved brand loyalty. A key player in the marketing team, the Brand Marketing Executive collaborates with various departments to ensure brand consistency across all marketing channels, fostering partnerships with external stakeholders and leading campaigns that capture the essence of the brand narrative. The position requires strategic thinking, creativity, and an in-depth understanding of consumer behavior, market trends, and competitive landscapes.

Responsibilities

• Develop and implement marketing strategies that align with the brand's overall vision.
• Conduct market research to identify trends and opportunities for brand growth.
• Create and manage brand marketing campaigns across multiple platforms and channels.
• Analyze and report on performance metrics to optimize marketing efforts continually.
• Collaborate with the design team to create compelling promotional materials and content.
• Liaise with external partners to ensure campaign objectives are aligned and met.
• Oversee social media presence to enhance brand visibility and consumer engagement.
• Coordinate public relations activities to bolster the brand's public image and reputation.
• Ensure consistency in messaging and brand voice across all marketing communications.
• Manage the marketing budget efficiently to achieve maximum returns on investment.
• Support the creation of brand guidelines and ensure adherence by all team members.
• Stay informed of competitor activities and industry trends to maintain competitive advantage.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least three years of experience in brand marketing or related roles.
• Strong understanding of digital marketing platforms and tools.
• Proven ability to develop and execute successful marketing campaigns.
• Exceptional communication and interpersonal skills for effective collaboration.
• Proficiency in analyzing market and consumer data to inform marketing strategies.
• Strong project management skills to efficiently handle multiple tasks concurrently.
• Creative mindset with a keen eye for design and branding aesthetics.