Retail Marketing Manager 08D25

The Retail Marketing Manager is pivotal in driving the success of retail operations through the development and implementation of comprehensive marketing strategies. This role is responsible for enhancing brand visibility, increasing customer footfall, and driving sales across retail outlets. It entails working closely with cross-functional teams, including sales, supply chain, and merchandisers, to ensure marketing initiatives align with business goals. The role requires a balance of creativity, strategic thinking, and data analysis to craft effective marketing campaigns. If you are proactive, results-driven, and passionate about retail marketing, this role offers a challenging yet rewarding opportunity to make a substantial impact on the business's growth and success.

Responsibilities

• Develop and execute retail marketing strategies to drive footfall and increase sales.
• Collaborate with merchandising teams to ensure product placements align with marketing plans.
• Analyze market trends to identify new opportunities for retail marketing campaigns.
• Coordinate with digital marketing teams to integrate online and offline marketing strategies.
• Manage relationships with external vendors and partners for promotional activities.
• Oversee the creation and distribution of marketing materials across retail locations.
• Monitor and report on the effectiveness of marketing campaigns and adjust strategies accordingly.
• Conduct market research to better understand customer needs and preferences.
• Develop promotional calendars and execute product launches in retail locations.
• Ensure brand consistency across all marketing channels and retail outlets.
• Organize in-store events and promotions to enhance customer experience.
• Prepare and manage the retail marketing budget to optimize resource allocation.

Requirements

• Bachelor’s degree in Marketing, Business, or related fields is essential.
• Proven experience in retail marketing, with a strong understanding of industry trends.
• Excellent analytical skills to interpret data and inform marketing strategies.
• Outstanding communication and interpersonal skills for cross-functional collaboration.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong leadership skills to guide and inspire marketing teams effectively.
• Proficiency in marketing software and tools to streamline campaign executions.