Social Media Manager (225-719)

A Social Media Manager plays a crucial role in any organization looking to maintain a vibrant, interactive online presence. This professional is responsible for developing strategies to increase followers, creating and overseeing social campaigns, producing content, reviewing analytics, and communicating with stakeholders. A Social Media Manager works closely with team members, including designers, marketers, and analysts, to ensure the consistency and effectiveness of social media strategies and messaging. They are creative thinkers with a knack for visual communication, understanding the dynamics of various social channels, and recognizing the importance of responding promptly to trends and conversations. The ideal candidate is not only well-versed in social media platforms but also possesses excellent communication skills, attention to detail, and the ability to analyze and understand engagement metrics.

Responsibilities

• Develop, implement, and manage social media strategies aligning with business goals.
• Create visually engaging, original content for all social media platforms consistently.
• Monitor, analyze, and report on social media metrics to track success.
• Stay up to date with the latest social media best practices and technologies.
• Collaborate with designers to ensure content is informative and appealing.
• Engage with and respond to comments and messages from followers promptly.
• Conduct social listening to understand audience preferences and industry trends.
• Oversee social media accounts’ design and maintain a cohesive strategy.
• Develop monthly reports on emerging social media trends competitive analyses.
• Work with brand advocates and influencers to enhance the brand's presence.
• Manage the organization’s social media advertising budget and campaigns.
• Coordinate with other departments to manage social media roles and objectives.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Manager or similar role.
• Expertise in social media platforms, including Facebook, Instagram, and LinkedIn.
• Strong understanding of strategic digital marketing and content creation.
• Excellent written and verbal communication skills and creativity.
• Ability to deliver creative content and campaigns meeting tight deadlines.
• Experience with social media analytics and monitoring tools and techniques.
• Strong multitasking skills and the ability to work in a fast-paced environment.
• Proficiency in social media management tools and software applications.