Assistant Brand Manager

Job Overview

The Assistant Brand Manager supports the development, execution, and growth of Wonder Maker Group's portfolio of Beauty, Personal Care, Wellness, and Health brands. Working closely with the Integrated Marketing Communications Manager, this role is responsible for driving brand initiatives, supporting new product development (NPD), executing integrated marketing campaigns, and ensuring consistent brand performance across online and offline channels.

This role serves as a key cross-functional partner to New Product Development, Creative, E-Commerce, Media Buying, and Supply Chain teams to bring innovative products to market while strengthening brand equity and commercial growth.

Job Responsibilities

Brand Strategy & Management

• Support the development and execution of annual brand plans aligned with business objectives and market opportunities.
• Assist in managing the day-to-day operations of assigned brands across multiple product categories.
• Monitor brand health, market performance, and consumer feedback to identify opportunities for continuous improvement.
• Ensure consistent brand positioning, messaging, and execution across all customer touchpoints.

New Product Development (NPD)

• Partner closely with New Product Development, and Supply Chain teams throughout the product innovation lifecycle.
• Assist in developing product briefs, conducting market gap analyses, and evaluating consumer insights.
• Participate in product testing, packaging development, formulation reviews, and commercialization planning.
• Support the successful launch of new products from concept through market introduction.

Campaign Execution & Integrated Marketing

• Coordinate the execution of integrated marketing campaigns across digital, retail, PR, influencer, and e-commerce channels.
• Ensure alignment among Creative, Media Buying, PR, Influencer Marketing, Sales, and E-Commerce teams throughout campaign execution.
• Monitor campaign timelines, deliverables, and asset readiness to ensure successful launches.

Market Research & Consumer Insights

• Monitor competitor activities, pricing strategies, consumer behavior, category trends, and emerging opportunities within the Beauty, Personal Care, Wellness, and Supplement industries.
• Analyze social media trends, marketplace insights, and consumer conversations to identify opportunities for brand innovation.
• Translate market intelligence into actionable recommendations for brand and product strategies.

PR, Influencer & Partnership Support

• Collaborate with PR and Influencer Marketing teams to identify suitable creators, ambassadors, and brand partnerships.
• Coordinate product seeding, campaign logistics, and influencer activations.
• Monitor campaign performance, Earned Media Value (EMV), engagement, and brand sentiment.

Performance Analysis & Commercial Support

• Monitor sales performance, campaign effectiveness, digital metrics, and marketing ROI.
• Prepare weekly and monthly business reports with insights and recommendations.
• Coordinate with E-Commerce and Sales teams to ensure product listings, promotional mechanics, pricing, and merchandising remain optimized.
• Track marketing budgets, vendor invoices, and campaign expenditures while ensuring cost efficiency.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Advertising, Communications, or a related field.
• Minimum of 3–4 years of experience in Brand Management, Product Marketing, Marketing Communications, or Commercial Marketing.
• Experience in FMCG, Beauty, Personal Care, Wellness, Health, or Consumer Goods industries is required.
• Hands-on experience supporting New Product Development (NPD), including product ideation, market research, product launches, and commercialization.
• Strong understanding of integrated marketing, consumer behavior, brand strategy, and product lifecycle management.
• Experience collaborating with New Product Development (NPD), Creative, Sales, E-Commerce, Media Buying, and Supply Chain teams.
• Strong analytical skills with the ability to interpret sales data, campaign performance, consumer insights, and market trends.
• Excellent project management and organizational skills with the ability to manage multiple brands and initiatives simultaneously.
• Strong communication, presentation, and stakeholder management skills.
• Highly proactive, resourceful, adaptable, and capable of thriving in a fast-paced startup environment.
• Passion for Beauty, Personal Care, Wellness, Health, and emerging consumer trends.