Expansion Markets Marketing Lead

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.

What Truly Sets Us Apart Is How We Work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

The role

This role is part of the Market Expansion regional team who seeks to unlock untapped opportunities within Asia starting with Vietnam and South Korea. You will be at the forefront of portfolio design and development of marketing programs to drive strategic brand position, demand creation and visual identity at point of purchase.

What You'll Be Responsible For

• Portfolio Shaping and Innovation planning for Vietnam and South Korea, and future frontier markets
• Go-to-Market marketing strategy for the expansion markets
• Crafting of the Category Growth Story for the key customers in Vietnam and South Korea
• Oversee trade marketing activities, resource management of Master Distributor partners
• Creation of the visual identity of key brands through channel-specific POSM, including Pop-up stores and/or Scoop shop standardization
• Management of social media content and demand creation plans both ATL and BTL
  
  

We're Looking For Someone Who

• Has experience in Brand Marketing, Trade Marketing and/or Customer Development roles and can operate confidently in virtual engagements, multiple stakeholder environment and experience in managing businesses in Vietnam, South Korea or operating a master distributor model in Asian Markets would be an advantage
• Brings strong skills in Strategic thinking, Drive for execution excellence, Communicating and Collaborating with different nationalities
• Thinks end-to-end and takes ownerships for results
• Is comfortable working in a fast-moving, evolving organisation
• Values collaboration, clarity and low-ego ways of working
  
  

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact
• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution.
  
  

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional Information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.  

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