Marketing Coordinator

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Position Description – Marketing Coordinator

George & Matilda Eyecare

About Us

At George & Matilda Eyecare, we’re passionate about supporting local optometry practices and creating meaningful connections with the communities we serve. Our national network is built on a strong foundation of trust, innovation, and care for both patients and partners. As part of our growing Marketing team, you’ll help bring our brand to life across campaigns, communications, and local initiatives.

Position Overview

The Marketing Coordinator plays a pivotal role in supporting the planning, coordination, and execution of George & Matilda Eyecare’s marketing activities. This role requires strong organisational skills, attention to detail, and the ability to work collaboratively with internal teams, suppliers, and external partners. From in-store campaigns to local marketing opportunities, the Marketing Coordinator ensures all initiatives are delivered seamlessly, on brand, and with maximum impact.

Key Responsibilities

In-store Campaigns & Visual Merchandising (VM)

• Lead POS execution of national campaigns, from liaising with practices on requirements, to sourcing quotes to ensuring timely delivery
• Work with supplier partners, collate artwork files required to send to printers
• Manage digital screen content in line with promotional calendar
• Manage ad hoc VM requirements, including signage, navigation, display updates, in-store graphics, and structural VM changes.
• Maintain and update master distribution lists, liaising with newly onboarded practices to determine campaign VM needs.
  
  

• Manage the Marketing inboxes and respond to practice network queries.
• Draft and distribute internal newsletters and campaign memos.
• Coordinate marketing-related internal communication updates to the network.
  
  

• Assist with continued development of the Local Store Marketing tool kit
• Develop copy and coordinate the creation of campaign assets.
• Brief marketing team and manage vendor execution as required.
• Maximise opportunities with shopping centre marketing teams.
• Coordinate practice team photos & content for marketing use.
  
  

• Coordinate event logistics including supplier liaison, event collateral, and point-of-sale requirements.
• Brief practice teams and set up event landing pages.
  
  

• Coordinate development of new collateral with designers and portal managers.
• Process third-party orders and monitor stock management.
  
  

• Manage Google Business profiles: respond to reviews, review tracking, update profiles, and schedule posts.
• Optimise online profiles in referral sites
• Assist with website content management as required
  
  

• Excellent relationship management, communication, negotiation, problem solving and presentation skills.
• Strong organisational and project management skills, specifically leading and managing multiple projects simultaneously.
• Excellent written and verbal communication, including strong copywriting skills.
• Ability to manage multiple priorities and meet deadlines.
• Collaborative and team-oriented, with confidence in liaising with suppliers and internal stakeholders.
• High attention to detail with a proactive, solutions-focused mindset.
• Ability to work independently and make decisions within the scope of the role.
• Working knowledge of marketing systems, digital platforms, and vendor coordination.
  
  

• 2 - 4 years’ experience in a marketing coordination or similar role.
• Experience managing campaigns, vendors, and marketing communications.
• Proficient in Microsoft Office Suite & Canva.
• Experience in design briefing and content management systems.
• Exposure to retail or healthcare environments (desirable).
  
  

• Be part of a growing national healthcare brand with a strong local community focus.
• Work within a collaborative team environment where your ideas and initiative are valued.
• Opportunity to grow your skills across diverse areas of marketing, from campaigns to events and digital.