Product Manager -Poultry

Product Manager Poultry

Are you an ambitious, results-focused professional ready to take the lead on a vital product portfolio within the Poultry/Animal Health sector? We are seeking an exceptional Product Manager to serve as the chief steward for assigned product lines, driving their success and ensuring optimal market performance.

This central role requires you to design and execute strategic market development plans, making sure every moving part—from supply coordination and distribution to innovative marketing campaigns and maximizing profitability—is expertly synchronized for market triumph. If youre driven by the opportunity to transform deep market knowledge into substantial business growth, this is your next significant career step!

As Product Manager, you will be the primary strategist and executor responsible for:

Strategic Vision & Financial Management

• Develop robust short-term and long-term objectives, strategies, and practical business plans based on thorough product evaluations and understanding of market opportunities.
• Oversee and manage budgets, carefully allocate promotional spending, and proactively suggest high-impact strategies to boost sales volume and overall profitability.
• Direct key supporting activities such as predicting demand (forecasting), organizing supply chain requirements, setting pricing, conducting margin analysis, and detailed A&P (Advertising & Promotions) campaign planning.
• Continuously assess the products standing and future potential in the market. Collect essential competitor intelligence to formulate prompt and effective responses.
  
  

• Manage the complete end-to-end market rollout of both product improvements and entirely new product varieties.
• Conceptualize and create persuasive marketing collateral, including technical leaflets, promotional signage, and educational kits for sales staff.
• Clearly articulate the product strategy and its performance to the field sales force, marketing colleagues, and relevant departments across both local and international operations.
• Furnish the sales team with insightful comparative product analyses, winning tactics, and concise summaries of key features and customer benefits.
  
  

• Connect with and actively cultivate strong, lasting relationships with important industry organizations and influential poultry health opinion leaders (KOLs).
• Collaborate closely with strategic external partners to maximize the impact of the A&P budget and broaden the products presence in the market.
• Maintain regular communication with distributors and important clients to gauge the effectiveness of promotional efforts and stay current on evolving customer needs.
  
  

• Education: A relevant university degree in a field such as Business Administration, Commerce, Management, Marketing, or a related Animal/Veterinary Science discipline.
• Experience: A minimum of 2 years in a sales role followed by at least 3 years in a marketing role. Previous professional experience within the Poultry, Animal Health, or Veterinary sector is strongly preferred.