Integrated Media Manager

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production. Our model, known as the “Power of One”, gathers all the Groupe’s capabilities under one roof, and puts clients at the core of the organisation. It is with the “Power of One” mantra at its heart that our global teams operate.

With more than 150 years of dairy experience, FrieslandCampina crafts brands for a healthier tomorrow, ensuring they evolve with consumers dynamic lives. The mission, nourishing by nature, drives to provide superior nutrition and sustainable livelihoods for farmers while also balancing the environmental impact.

FrieslandCampina supplies consumer products, such as milk, yogurt, cheese, cream, butter, dairy-based drinks, desserts, and semi-finished products for infant nutrition. After achieving exemplary results in 2024, FrieslandCampina has laid the foundation to build the future on. This will be done through harnessing data, science, and the dedication of our members and employees to make a positive impact on nutrition, people and the planet.

FrieslandCampina Account & Opportunity

FrieslandCampina is renowned for its diverse range of high-quality dairy products under brands such as Friso®, Chocomel®, Campina®, and Dutch Lady®, while maintaining operations as a cooperative of dairy farmers. FrieslandCampina invests significantly in innovation and sustainability, continuously enhancing the quality and reach of its extensive product portfolio to meet the needs of consumers worldwide.

Publicis Groupe is seeking a talented individual to join our dedicated FrieslandCampina agency team, crafted for them across our global network. This position presents an exciting opportunity to partner with brands on their journey of marketing transformation. They will play a crucial role in helping FrieslandCampina secure its future while being part of a holistic approach that integrates media, production, data & technology, social, influencer marketing, and commerce to create seamless PESO (Paid, Earned, Shared, Owned) experiences.

Our specialized team will be composed of professionals from over 30 markets, united by a common mission: Nourishing by nature to positively impact our planet for generations to come.

Overview

The Integrated Media Manager acts as the day-to-day media team lead, providing leadership, strategic direction and input for media plans and buys. The Integrated Media Manager also serves as a brand and account lead, interacting with the client on a regular basis and helping to manage client and creative team relationships. The position manages a team of reports including supervisors and planners. Alongside running the account, the Media Manager delegates plan and campaign management responsibilities to ensure the most effective use of team talent.

Responsibilities

Essential Functions

• Lead multiple accounts across integrated media strategy, planning and buying
• Work alongside internal strategy team to develop comms plans and objectives to align with the clients marketing direction and brand goals
• Translate that strategy into an approved, award-worthy media plan
• Responsible for directing the core planning team to help fuel their learning and advancement. Lead by example to ensure they understand various media channels, and their applications against client strategies and goals.
• Maintains thorough, up-to-date client relationships, including knowledge of clients business (market share, business priorities, key competitor strategies, etc.). Establish and grow client relationships by demonstrating an understanding of industry and client business issues
• Report into a Media Director or AOR Media Director or Group Media Director, keeping them abreast of day-to-day status and flagging and elevating any concerns.
• Manage team of supervisors / planners / assistant planners across multiple accounts
  
  

• Monitors campaign timelines to ensure proper progression of media buys, such as timely issuance and receipt of client authorizations, delivery of paperwork to vendors, specs to creative agencies, delivery of creative assets to vendors, etc.
• Responsible for overseeing creation and maintenance of insertion orders and placement of advertising with media vehicles.
• Using multiple sources of external data, perform campaign analysis directly relevant to, and to assist in, optimizations, planning, and/or buying decisions.
• Monitors media for pacing, delivery, placement, and flight-date discrepancies and negotiates credit or billing adjustments when necessary.
• Maintain the workload of the team across multiple brands, delegating tasks and monitoring individual responsibilities to ensure the most effective use of individual and team skills. Mentor and delegate to Supervisor and Media Planners to grow their knowledge base and expand individual management skills.